An advertorial, also known as infomercial, is the placement of an advertisement that simulates editorial content.

In doing so, it offers potential customers added value in the form of reliable information. In general, editorial content is considered more credible than adverts.

In outbound marketing, own products are frequently presented as the best choice. Editorial content, on the other hand, conveys that an independent party is recommending the product or service.

Glossary index