Business blogging is similar to regular blogging, however, it consistently follows a marketing strategy.
Inbound marketers that maintain a business blog enrich the texts with keywords that the target group frequently use in a search in a meaningful way. Given that the overarching objective is always the generation of leads, blog posts are usually combined with a call to action. This means that valuable information on the effectiveness of the business blogging activities can be collected and contacts to potential customers can be established.
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