Copyright Infringement

Copyright infringements can very quickly become an expensive affair.

Therefore, the tasks of a content marketer include review of used content prior to its integration in the company’s internet presence. At the moment, the placement of photographs and crediting the author are sensitive topics, and their legal treatment differs depending on the target market. While in Germany the “Right to Quote” (“Kleine Zitatrecht”) applies, the USA uses the principle of “Fair Use”.

Glossary index