Duplicate Content

In the context of SEO, this is content that has been copied from a third party website or that has been used repeatedly.

Duplicate content is often used to increase keyword density or to save time. The use of unique content is recommended, because Google and other search engines scan websites for duplicate content and punish them by lowering the ranking.

An example of duplicate content is news sites that copy headlines and content of articles from other sources without change.

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