Email Marketing

E-mail messages are certainly not as fancy as Twitter or Pinterest, however, as a marketing channel as part of content marketing, they are still of great importance today.

It is a fact that e-mail marketing as a distribution channel offers the best ROI and in addition, it still is the preferred business communication tool.

Well designed e-mail marketing campaigns take the position of each customer in his customer lifecycle into consideration, as a targeted approach and the dynamic provision of offers goes hand in hand with a higher conversion rate.

Glossary index