While news reports only impact ranking and traffic for a short period of time, so called evergreen content gains importance over time.
A look at the website statistics highlights which contents have the potential to emerge as evergreen content. This type of content can yield valuable backlinks for a website and thereby truly become a permanent SEO hit.
Evergreen content has a good chance, if it survives regular adjustments to search engine algorithms and renewed crawling, and of even profiting from updates, such as Google’s Hummingbird by rising in the search engine rankings.
Crispy Tip: The URL of an article should always remain unchanged with reference to new posts and updates in the text.Glossary index