Google+ is a social network that allows users to categorise family, friends, colleagues or business partners according to pre-defined or individually created circles.
Just like with other social networks, the creation of a personal page and a differentiated corporate page for the publication and sharing of content is recommended. Google+ offers content marketers a significant SEO value, as social sharing gains importance in the search engine algorithms.
The integration of the Google Hangout video conference application is yet another benefit that makes Google+ an attractive B2B network. These conferences can be recorded and published directly on YouTube.