Google Penguin

This update of Google’s search engine-algorithm was launched in May 2012.

Penguin downgrades websites that have a history of forcing a high ranking through over-optimisation. Since the introduction of Penguin, meta tags are ignored in the evaluation of the ranking, as many webmasters overly enrich these with keywords. It equally allows the detection of artificially generated backlinks to weak websites, a so-called bad neighbourhood.

Glossary index