Keywords, sometimes also referred to as keyword phrases, are the buzzwords or word combinations according to which search engines, such as Google, Yahoo or Bing index websites and list them in their search results.

When choosing keywords for search engine optimisation, the following should be noted:

It should be ensured that a keyword covers a high search volume and that it is not too difficult to achieve a top ranking. Of course, the keywords should also be relevant for the target group. Once the keywords have been determined, the content of the website must be designed around these, using on-page and off-page optimisation.

Crispy Tip: Too high a keyword density is considered keyword stuffing and is punished with a lowered ranking by Google.

Glossary index