Link Farming

This term means the reciprocal linking of websites with the objective of achieving a higher ranking in the search engine results.

This process is based on the fact that Google evaluates websites according to both the quantity and the quality of the links that lead to a web presence. In theory, a highly linked website boasts great popularity amongst the web users and this improves the search engine ranking.

However, search engines class this artificial form of link building as black hat SEO and now punish the relevant domains with radical ranking downgrades all the way to invisibility.

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