A meme is a behaviour or a style that is spread from person to person; basically, a form of verbal propaganda.

It’s an idea that – with respect to content marketing – is spread virally via blogs or social media networks. In this context, a meme can be an image, a video, a website, a hashtag, a word creation or even a deliberate misspelling. Memes are often spread within a subculture first; for instance, amongst fans of a certain musical style, a sport or a lifestyle. With its countless communication media, the internet provides the necessary aggregator to facilitate an explosion-like distribution of a meme.

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