A microsite, also referred to as minisite, is a lean website with a small number of sub-pages.
It is often part of a more extensive internet presence. The microsite typically presents itself independently of the company’s main website in terms of subject and visual appearance. It usually has a stronger focus on a particular offer and is therefore designed around a particular target group. The microsite is often created for advertising and sales purposes and often provides in-depth information on a certain topic in combination with entertaining and playful content.Glossary index