Each user visit on a website equals one page view. The more page views a website has, the more traffic is generated.
As a user can create a great number of page views on a website, the unique page views are counted to determine the number of unique visitors over a certain period of time.
Many people get page views and hits on a website mixed up. Technically speaking, hits are objects of a website that are loaded when the website is visited. So, for instance, if a website contains two images, a visit creates one page view, but two hits.Glossary index