Search Engine Advertising (SEA)

SEA is also known as paid search. The advertiser places an offer for the publication of his advert, when a certain keyword is entered.

These are usually text ads that are shown over the top or to the right of the organic search results. The advertiser usually only pays for the search engine advertising, if a user clicks on the advert. This billing method is called PPC.

Crispy Hint: On-page optimisation, e.g. through unique content and keywords can lower the cost per click while raising the ad ranking.

Glossary index