Search Engine Optimisation (SEO)

SEO aims to improve the position of a website within the search engine rankings.

Inbound marketers can often affect the ranking very precisely through on-page SEO and to an extent through off-page SEO. SEO specialists attempt to identify the ranking factors of a current version of a search engine algorithm and adjust their measures accordingly. The regular updates of the algorithms through the search engine operator ensure that the process of SEO can never be completed, and that it continues like a cat-and-mouse game.

MSEO, the multi-lingual search engine optimisation, goes a step further with its respective adjustments for various countries and markets. A successful MSEO requires the localisation of great parts of the entire content.

Glossary index