SMO is a central integral part of social media marketing.
On the one hand, it comprises the active sharing of content via social media channels; on the other hand, it deals with the integration of social media functions into one’s own website so that visitors distribute the content in their own networks. Comprehensive sharing functions increase the likelihood of this content being shared or re-processed as a mashup. The provision of short URLs and embedded codes is very helpful.
Social media optimisation also takes into account the content creation. Contents are designed to attract attention with a strong headline and to offer the reader a contribution worth sharing on closer inspection.Glossary index