The blogging and social media platform Tumblr is home to more than 130 million blogs.
It is one of the top 15 websites of the USA and, according to Comscore, Tumblr takes 28th place of all websites worldwide for traffic figures. According to Yahoo, which acquired Tumblr in 2013 for 1.1 billion Dollars, the blogging platform records 300 million unique visitors a month. 50% of these users are below 25 years of age and 53% of all users are female. With the growing number of blogs and users, companies are also becoming increasingly interested in using Tumblr as a marketing tool to increase their scope and raise brand awareness.
With respect to the content, the bloggers primarily utilise visually strong contributions in the form of videos, photographs or animated gifs.Glossary index