Tutorial Marketing

The basic thought behind tutorial marketing is that people visit websites in order to learn, not in order to purchase.

However, if the visitor establishes a positive connection between the useful content and the product or service offered, then the brand is imprinted on the visitor’ memory and the probability of converting the visitor into a customer increases significantly.

Crispy Tip: Good tutorials, in the form of text and video content, generate links and traffic and therefore contribute to search engine optimisation (SEO).

Glossary index