The microblogging service Twitter is used to promote content as part of a marketing campaign.
A profile carrying a clear message is set up and the increase of the scope of the messages sent out is actively developed. To this end, followers must be gained that retweet or quote one’s own contributions and thereby passing the message on to their own followers.
With respect to the content, creativity and effectiveness are a priority, as tweets must not be longer than 140 symbols. The hashtag in form of the #-symbol highlights relevant keywords so that the message is displayed when users are looking for tweets in a certain context.Glossary index