Vine is a video sharing app by Twitter for smartphones.
The short films are recorded either in one piece or in several sections that are assembled into a video of a maximum of six minutes in the end. The videos are played in an infinite loop and they are automatically listed on the Twitter timeline.
Companies can use Vine as a teaser for new products and services. With a little creativity and by bearing the target group in mind, it also allows the cheap creation of viral content.Glossary index