Crispy Content Cornelsen Unterrichtsmanager

Cornelsen Schulverlage
No Education No Future

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The Story

Cornelsen has been an integral part of the education landscape since 1964. As a leading publishing house for all media for all aspects of school life and the classroom, the Berlin company takes responsibility for the topic of education.

With its products the publisher makes an active contribution to the improvement of the quality of schools and classes. The range of offers for all subjects, school forms and Federal states ranges from textbooks and self-study materials, reference books and specialist literature to digital learning environments.

Crispy Content supports the Cornelsen school publishing house in its content production in the context of the product launch of a digital teaching manager, as well as in search engine optimised text production for the students, teachers and student teachers. With the Cornelsen school publishing house, we successfully transferred our strategy from the lifestyle, fashion and extreme sports areas to the field of education.

Auftrag

Keyword research and search engine optimised text production for products and topic pages.

Lösung

With its products the publisher makes an active contribution to the improvement of the quality of schools and classes. The range of offers for all subjects, school forms and Federal states ranges from textbooks and self-study materials, reference books and specialist literature to digital learning environments.

The publishing programme of the Cornelsen group comprises 17,000 titles, from early childhood education to adult education. Suitable literature for parents, university educators and teachers, as well as university and school students is therefore ensured, yet sometimes online research can be boring and complicated. Our commission was to increase the number of visits to the Cornelsen website and to help the searching visitors find the right product faster through integration of SEO content. Informative content also aims to simplify the selection of the relevant materials, titles or literature and answer questions through easy-to-understand FAQs. The requirements of the customers and the consumers were determined by means of keyword research and competition analysis, before topics were developed and the relevant texts were produced with the right keywords in optimum proportions for the various sub-pages.

Leistungen

Consulting

Consulting, Keyword-Analysis

Content Production

Copywriting

Galerie