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Goldbach Media
Speaking With The Millennials

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The Story

Goldbach Media is the leading marketing organisation of private electronic media TV, video and Digital Out-of-Home.

Crispy Content supports Goldbach Media with its creative services in the implementation of market integration on international publisher websites. We are very happy to count Goldbach Media amongst our customers and to be able to contribute to the entertaining and effective content on MTV.ch. Well, and the fact that this cooperation sometimes leads us into the Swiss mountains and to the best chocolate in the world is a rather attractive point, too.

Auftrag

Implementation of market integration on international publisher websites

Lösung

Their services include media planning, marketing, booking, processing and controlling for private TV channels, including ProSieben, RTL, SAT.1, sixx, VOX, MTV, N24 or Zattoo. With digital advertising spaces at points of sale and high traffic, as well as in the leisure sector, Goldbach Media is also the leading provider in the field of Digital Out-of-Home.

What are millennials interested in, what do they spend their time on and what subjects sparks their interest? What are the objectives the brands plan to achieve on MTV.ch? Reach, image branding, lead generation? Before we started the content production, we had to ensure that the requirements were met on both sides. We define the needs of the 14 to 29 year old group, as well as the objectives of the brands involved, before we go on to produce suitable formats and topics. Our Solution: Creating content with added value that attracts attention while measurably fulfilling the objectives. On behalf of Goldbach Media, and with our methodical approach, we have successfully published editorial content for various brands in these past months on MTV.ch. This included ticket raffles with prices, such as a trip to the 2013 MTV EMA with Ubisoft, or to the MTV mobile birthday bash followed by the WAX showcase, as well as all information on the show with videos and photographs, or to the contest of the Red Bull tour bus Roof Bandits 2013.

Leistungen

Content Production

Copywriting, social media communication, image editing

Content Management

Integration of competitions and videos, as well as texts and images, into the content block, quality assurance

Galerie