Their services include media planning, marketing, booking, processing and controlling for private TV channels, including ProSieben, RTL, SAT.1, sixx, VOX, MTV, N24 or Zattoo. With digital advertising spaces at points of sale and high traffic, as well as in the leisure sector, Goldbach Media is also the leading provider in the field of Digital Out-of-Home.
What are millennials interested in, what do they spend their time on and what subjects sparks their interest? What are the objectives the brands plan to achieve on MTV.ch? Reach, image branding, lead generation? Before we started the content production, we had to ensure that the requirements were met on both sides. We define the needs of the 14 to 29 year old group, as well as the objectives of the brands involved, before we go on to produce suitable formats and topics. Our Solution: Creating content with added value that attracts attention while measurably fulfilling the objectives. On behalf of Goldbach Media, and with our methodical approach, we have successfully published editorial content for various brands in these past months on MTV.ch. This included ticket raffles with prices, such as a trip to the 2013 MTV EMA with Ubisoft, or to the MTV mobile birthday bash followed by the WAX showcase, as well as all information on the show with videos and photographs, or to the contest of the Red Bull tour bus Roof Bandits 2013.