MTV Interviews

VIMN Germany
Video Killed The Radio Star

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The Story

Viacom International Media Networks Germany brings together MTV and VIVA to form the leading music channel brand in Germany, Austria and Switzerland, and with Nickelodeon and COMEDY CENTRAL, they call two additional entertainment brands their own.

The company’s internal marketer Viacom Brand Solutions stands for 360° concepts that focus on the customer and his brands from every perspective – beyond all platforms of the MTV network portfolio.

For MTV, our editors drive all over the city and meet up with Jared Leto, Maria Mena, Linkin Park or Mac Miller for an interview on the sunniest rooftops or inside the most charming bars that Berlin has to offer.

Task

Production of video interviews with international artists.

Solution

When the artists are on a promotional tour or they are touring Germany, there is one city that they simply cannot skip: Berlin – Home of Crispy Content. That is the best opportunity for getting a video interview with national or international stars.

A very important medium for communicating with a young target group, while achieving the greatest reach possible, is a presence on the MTV and VIVA websites. Video content is increasingly popular with the 14 to 29 year old target group, so Crispy Content brings together what belongs together; high quality video content and the customer’s website. All we need is a 30-minute slot with an artist and our interviewer team. Our editorial team will put together the questions in advance. Naturally, they fit in with the current promo event and are tailored to the interests of the millenials. Various camera settings of the artist are simultaneously recorded from at least two cameras. Finally, the video material is branded and cut with intro, outro, inserts, etc. during post production. Our client Viacom International is furnished with a complete production of video content in the required format.

Services

Creative Services

Formatentwicklung, Themenentwicklung

Content Production

Video Production, Post Production

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