Day by day internet users produce new digital content. With about 2.1 billion internet users worldwide the generated flood of information that has eventually to be handled by each user becomes massive. Content Curation, a content management strategy from the U.S., offers a solution to tackle the information overload. It only filters, edits and presents such information that is really relevant to users.
By the means of Content Curation a website or social media profile can be established as reliable curator of digital content that users trust in.
What record should I be listening to, what restaurant is recommened, what car is the safest?
When being overchallenged with specific problems in everyday life one generally turns to a trusted person or a professional who is an expert in his field. It is a person who has an understanding of the asker’s interests, problems and circumstances of the situation and is therefore able to find the best solution for the issue. The example illustrates the situation that internet users are confronted with every day – the overload of information. At this point the actual potential of Content Curation Marketing becomes obvious: The user is looking for an expert who helps and guides him through the jungle of information.
Brands can cover that role with their websites or social media profiles. The brand has an understanding of its taget group’s interests and knows exactly what challenges they are faced with on the web. By applying Content Curation, websites or social media profiles can establish as riable experts as they provide users with the information they are really looking for. Depending on the business or industry, Content Curation features such as reviews, playlists, shopping advice, photo galleries or news positively contribute to an enhanced brand awareness and a sustainable increase in sales.
Let Crispy Content turn your online communication channel into an expert. Whether it is websites, blogs, social media networks or video and audio channels – there are no limits to what Content Curation can be applied on. We develop the Curation Marketing strategy meeting you needs and goals.