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Crispy Content implements product special for Eucerin®

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The Story

On behalf of MTV Networks Germany, Crispy Content GmbH implements the launch of a product-special for DermoPURIFYER by EUCERIN® to their young target group.

On behalf of MTV Networks Germany, Crispy Content GmbH implements the launch of a product-special for DermoPURIFYER by EUCERIN® to their young target group.

Berlin, August 25, 2011 – For the product launch of and increasing awareness for the new skin-care series DermoPURIFYER by Eucerin® , Crispy Content GmbH produced an online product-special on behalf of MTV Networks Germany GmbH. A product presentation integrated with the website of VIVA.tv offers users targeted information about the DermoPURIFYER care product system as well as the chance to win an iPad-2 by answering a quiz about Beauty and Healthcare. Crispy Content produced the complete concept and implemented all content, graphic and technical aspects of the product-special.

DermoPURIFYER by Eucerin® – you can also shine like a Hollywood star!

In order to help you eliminate all causes for unclean skin, Eucerin® has developed a new powerful tool: DermoPURIFYER. It is the first skin-care system that works against all 4 factors that cause bad skin, thereby combining medical expertise with the knowledge of skin-therapists to provide you with the best formula that is kind to the skin and with its unique components effectively relaxing. Whether cleansing-gel, peeling, moisturizer or complementary special care – the range of products covers all needs of unclean skin even those of a skin under medical treatment.

Eucerin is next to NIVEA and La Prairie one of three strong and successful global skin care brands of Beiersdorf AG, and is available on the retail markets as well as in pharmacies since of July 2011.

Beiersdorf AG – international leader in the field of skin care

Beiersdorf AG is a global corporation with focus on the development, production and worldwide distribution of premium skin care products. Beiersdorf is Germany’s largest cosmetics company of today. It’s success is based on focusing on internationally successful brands, on regions with above-average growth potential, on a consistent knowledge of regional differences in customer-preferences as well as a chain of delivery that is optimally focused on global distribution.

With NIVEA, Beiersdorf holds the leading global brand of skin care*. In addition, the company portfolio also includes internationally successful brands such as Eucerin, La Prairie, Labello, 8×4 and Hansaplast. An independent business unit within this concern is Tesa – a leading global manufacturer of self-adhesive products- and system solutions for industry, trade and consumers. Tesa AG was founded in 2001 as an independent corporation within the Beiersdorf Group and was renamed to Societé Européenne (SE) in 2009.

More information is available on the company’s website: www.beiersdorf.de

Crispy Content GmbH – an owner-operated business

Crispy Content is a full-service digital content agency based in Berlin which specializes in all forms of content. Whether it’s news or advertorials, product information, reviews or interviews, Crispy Content will develop and produce what you need. Our content is multilingual, unique, search engine optimised and tailored for your brand, blog or website – fast, up-to-date, reliable and consistent. Since Crispy Content was founded in August 2010, we have satisfied our clients’ customers in Germany, Sweden, the Netherlands and Switzerland.

Crispy Content implements product special for Eucerin®

CEO & COO

Katja Grunert