Infographic: 16 good reasons for engaging in content marketing on Instagram
Social media is a key factor for the seeding of your content. As a publisher, you may ask which platforms are most effective for your content distribution. We have compiled 16 interesting statistics that substantiate the benefits of content seeding on Instagram.
The answer is actually fairly complex. The first step towards figuring this out should be a solid target group analysis. Who are your readers and which social media platforms do they use? Content planning and content research are the two key steps on your path to a functioning content marketing strategy.
Yet apart from this individual research tailored to your niche and your content, it’s worth taking a look at the statistics of the social media platforms themselves. How does your chosen network actually perform? How many users does it have worldwide? Is it growing or has it stalled? How many interactions take place on that platform each day, how many page impressions does a newsfeed have and to what extent can you really use it for marketing purposes?
“Since launching […], Instagram has captured the imagination of consumers, and inspired brands to embrace visual dialogue in new and creative ways,” […] “With the addition of hashtag tracking and other analytics tools, marketers can now measure which campaigns are performing the best, and double-down their efforts on deepening and expanding those relationships.”
With hashtag tracking and other analysis tools, you can measure the success of your marketing campaign on Instagram! You can find more information on the benefits Instagram offers marketers on businesswire.com.
Are you a brand marketer? Do you want to know if Instagram is the right choice for you and your business? We are happy to advise you and provide you with a targeted analysis and content strategy for your brand. Get in touch!
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We have compiled the data used in the infographic from the following sources. We can’t guarantee that the figures are correct!