There is scarcely another company that has helped shape the German e-commerce scene to as great a degree as plentymarkets. The Kassel-based firm produces a management system for a full range of e-commerce processes, from the creation of a shop to inventory management and order processing. A true one-stop solution – which is why we at Crispy Content are all the more delighted to begin assisting plentymarkets with their visibility and reach through content marketing.
SOFTWARE FOR ONLINE RETAILERS
Thanks to plentymarkets, online retailers have a single piece of software to control all the processes involved in their online retail business – easily, efficiently and at their convenience. This is how it should be. Ultimately, all end customers want is for their orders to be processed in the shortest possible time and with the highest possible quality of service – which means that the software in the background has a fair bit of work to do.
CONTENT FOR ONLINE RETAILERS
For a one-stop solution like plentymarkets e-commerce ERP software, two factors are more important than any other: visibility and reach. The more potential customers plentymarkets reaches, the more it can then convince of the benefits of its product.
Crispy Content generates this visibility as part of a specially developed content marketing strategy. This provides the framework for the firm’s multi-channel content marketing: the blog, for which Crispy Content produces content, and the firm’s social media (that is, their Facebook and Twitter profiles), which Crispy Content manages. The firm’s content marketing campaigns – such as the plentymarkets Online Sellers Congress, the plenty Awards or the plenty Startup Initiative – are incorporated on both channels, providing abundant jumping-off points for interesting stories.
Founder & CEO
Gerrit Grunert is the founder and CEO of Crispy Content. Always revved up, he is a goldmine of creative ideas which are infectious to everyone around him. Gerrit knows how to utilise the full potential of this explosive mixture - both at work and in his leisure activities. While he continues to work towards his childhood dream of becoming the fastest guitar player in the world and tests his endurance in cycling races, he is also instigating the content marketing revolution from the Crispy Office.Unser Team