Responsive Webdesign: Flexible Thinking

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In 2013 more and more companies put an emphasis on HTML5 and CSS3 when it comes to accommodating website users’ needs. Why is that? Responsive webdesign is the answer.

Crispy Content | Responsive Website Design

Crispy Content | Responsive Website Design

It enables website providers to display content the best possible way, no matter what device the user is using.

Responsive webdesign meets the requirements of the device being used in terms of graphics and structure of the website. This means for content managers and editors that their worklflow will be improved as plugins, APIs and time-consuming processes, such as cropping and uploading images for the various devices, become increasingly redundant.

How HTML5 and CSS3 change the appearance and features of a website showcases Arcade Fire’s website and the interactive music video for their song “We Used To Wait” produced by Chris Milk.

Implementing HTML5 and CSS3 does not neccessarily require a website relaunch, but if going for one you need to take a close look at the exisiting content. Do the images meet the requirements of the new formats? Are modules, e.g. galleries transferred automatically or do they have to be migrated manually? Is there redundant content? And if so, what to do with it?

That is why we conceive and implement content strategies and workflows for content migration processes. Besides content audit and copywriting we also localise web content for international markets.

Red Bull and Nike already implemented responsive webdesign. Well, and let’s be honest: It is way more fun to experience their websites.

If you have any questions, just give us a call.

Crispy Content | Content Marketing Glossary