Producing the perfect blog post is not easy. We have eight tips you should bear in mind when blogging.
Practice makes perfect. We know Pete Cashmore as the founder of the successful tech blog Mashable. Yet, he did little more than to start blogging about his favourite subject in 2005. He didn’t have a template for a perfect post. Nevertheless, his users were thrilled with the content and turned Mashable into one of the most successful online blogs in no time at all. Our tips will help you put your blog on the right track from the word go.
A good blog post is a first step towards a successful content marketing strategy. However, Quality Progress states that around 6.7 million people worldwide are currently writing for one or several blogs. Therefore, getting it right and standing out from the competition is no mean feat. Just as well, the audience for your content is big enough. According to Ignite Spot, 77 percent of all internet user read blogs. When asked for a useful blogging tip, the answer is usually reduced to: “Just write good blog posts”.
But what does a blog post have to offer to reach users and – ideally – win them over? We have complied eight crucial components for the ultimate blog post.
1. Six snappy words: The right headline
The headline is at the heart of every blog post. It is the first thing the user sees and it decides, whether or not the post will stir up the user’s interest.
According to KISSmetrics, many readers tend to scan only the first three and the final three words of a headline. Given that many blog posts have headlines longer than six words, it becomes even more important that the first and last three words really stand out.
From an SEO perspective, a headline should not exceed 55 symbols. This ensures that it is displayed in full by the search engine.
2. Tell a story
Once you have encouraged the reader to continue reading with an interesting headline, you really want them to read your entire post. A method that promises success from the start is storytelling. Even if your content takes a rather analytical approach and aims to convey figures and facts, a small anecdote about yourself or a celebrity can arouse the user’s interest. We all love a good story, don’t we?
3. Visual content rocks
Even the most interesting text will barely raise an eyebrow, if it’s not packaged right. If you want to break up your blog post, you should incorporate some visual content and add relevant images, videos and animated GIFs to your text.
4. Exploit the psychological effect
Adding pictures will enhance the appearance of your text. Adding them at the beginning of a blog post will have a psychological effect on the reader. If you place an image next to the introductory sentences of your post, the text will automatically have fewer symbols per line. As a result, your content will appear less complex to the user’s eye and this makes it easier to understand.
5. Use more sub-headings
The internet is filled with interesting content. Many users only spend small amounts of time on each page. They will start by scanning a blog post and decide pretty quickly, if the content is worth reading. You want to make this scanning process as easy as possible by adding sub-headings that highlight important or interesting content and break up the post into easily digestible text packages that are also easy on the eye.
6. The perfect amount of content
Before you get writing, give some thought to the perfect length of your text. While a short blog post may well be successful, Quick Sprout found that longer texts tend to achieve more shares on the social networks. SEO optimisation and observation of keyword density should be a given. The length of your text also depends on the sector you operate in. Start with an on-page, off-page and social media analysis of your competition and give some thought to your specific target group before you pick up your pen.
7. High social media shareability
Each blog post should feature a share button for various social networks at the top and the bottom of the page. If you want to ensure even higher viral potential, incorporate some additional “tweetables”. These are the best quotes from your content, which you highlight and furnish with a “Tweet This” or “Share This” button.
8. Perfect timing
An analysis by Trackmaven showed that the best days for publishing blog posts are Saturdays and Sundays. In general, far less content is published on those days, while the amount of shares on the social networks is higher than during the week. There are loads of examples of successful blogs that focus strongly on these eight components.
Do you want to start a blog for yourself or your brand? Are you still looking for someone with the right know-how? We are happy to advise you and furnish you with a content strategy for your blog, or to assume the production on your behalf:
Founder & CEO
Gerrit Grunert is the founder and CEO of Crispy Content. Always revved up, he is a goldmine of creative ideas which are infectious to everyone around him. Gerrit knows how to utilise the full potential of this explosive mixture - both at work and in his leisure activities. While he continues to work towards his childhood dream of becoming the fastest guitar player in the world and tests his endurance in cycling races, he is also instigating the content marketing revolution from the Crispy Office.Unser Team