Attracting the right customers with your content, increasing traffic, converting customers and retaining them over the long term – these are the classic challenges of online sales. This challenge becomes even greater if every potential customer in Germany equates the term online trading with Amazon and only buys there.
If you concentrate on certain product categories, then you already have unique advantages.
In addition to product and price, the most important selling points include the expertise and trustworthiness of the seller, which you can absolutely do.
We position your brand as an authority in your category, bring qualified traffic to your website with creative, SEO and conversion-optimized content that transforms anonymous users into your customers. This is what you get with content marketing from Crispy Content®.
We use structured assessments to analyze your current marketing set up. We audit existing strategies, the software involved, your content, and all other aspects related to digital marketing. We also analyze your top 3 competitors. We then present these findings in a kick-off workshop and discuss the future approach together. The results are summarized in a complete concept, which is then coordinated and decided upon. Afterwards, we roll out all measures. It’s quite simple actually. You just need to say the word to begin.
In the past we have worked with large online retailers such as the Otto Group and Galeria Kaufhof, but also for category specialists such as HHV and Fotokasten.
We are very proud of these clients because they show that high-quality, strategic content also plays a key role in product sales in the e-commerce industry.
Contact us for more detailed information!