From risk to opportunity
Dialogue in front of the world
Social networks are the most sensitive marketing channel in your content marketing mix. This is where you communicate with your customers in front of the entire world. Understanding your users’ expectations and behaviours is even more crucial in this environment. If you do, you can transform this risk into an opportunity – there is no better place for spreading a message within a peer group, your potential customers.
Social media analysis is a key component of content marketing. It provides quantifiable results that help to identify opportunities in product development, as well as the development of a theme world, a tone of voice, a theme plan and a marketing strategy.