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A FREE GUIDE BY CRISPY CONTENT®

B2B Lead Generation with White Papers

A FREE guide containing everything you need to know to start with lead generation for your B2B business immediately. Fundamentals, technical requirements, tools,  content and more. Get it now!
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Topics

Fundamentals of lead generation, technical requirements, the most important tools, the detailed process description, and – of course – content!

Target Group

A guide for experts from experts: It's for everyone who wants to push B2B sales to the next level – marketers, business developers, and sales reps.

Key Takeaways

After reading this guide you'll be ready to develop and execute your B2B lead generation campaign containing lead magnets, emails, ads, and more.

With Graphics, Explanations and Much More
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PriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Camille Charlier

Camille Charlier
Senior Content Marketing Manager PriceHubble

As a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
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Isabelle Olivier

Marketing Director Martins Industries

Hansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Dennis Boerschig

Dennis Boerschig
Marketing Manager Digital Hansgrohe Group

In the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
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Nicole Niebuhr
Content Marketing Manager Global Marketing, NTT DATA Business Solutions

With PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
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Percy Grundhöfer
Payment Expert

Competition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
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Robert Vogg
Bereichsleiter PAULS Event

E-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software. 
Sarah Birk

Sarah Birk
E-Com Content Expert

E-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
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Felix von Zittwitz
E-Recruitment Specialist

In a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
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Sebastian Schlaak
Managing Director Prepend

Their strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
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Carina Schmitz 
Digital HR Marketing Specialist

Gerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
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Stephan Chassaing de Bourdeille 
Axel Springer SE

Berliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
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Ansgar Wollnik
Oracle Marketing Cloud

Maybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
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Florian Strunck
Procurement Specialist Digital Services

I associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
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John Wegner
moovel Group

Each one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
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Julia Lenhard
LogMeIn GoToWebinar

Good content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
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Daniel Richter
Digital Strategist

Crispy Content® is Germany's leading agency for performance-oriented content marketing.
We have been developing, optimizing, implementing, and marketing content since 2010 for both national and international companies, as well as brands and publishers.