4 ESSENTIAL STEPS TO YOUR BRAND'S SUCCESS
Our 4-Steps Process

Discovery Call
Before we begin, we'll need to determine if we're a good fit. What are your goals? What holds you back to achieve these goals? What kind of services are you looking for? We establish your goals, we breakdown our entire process, and if it's a match, we'll start onboarding.

STEP 2
Audits & Analyses
We audit your brand, product, communication, and marketing strategies. We analyze your performance, that of your competitors and selected best practice cases. We identify potential opportunities as well patterns of success that we adapt for your future success.

Strategy Development
Everything's better with you: We summarize all our findings, highlights and recommendations for future actions in a strategy and finalize it in a string of consulting calls. We develop a positioning, personas, customer journeys, content territories, topics, a keyword strategy, a channel strategy, a tone of of voice, and everything else you need for maximum consistency.

Ready. Set. Go.
We produce awesome content for your blogs, landing pages, social media posts, emails, advertorials, e-books, white papers, hub pages, and more. We promote the content on search engines, social media and advertising networks. We increase your visibility on these touchpoints, lift your brand awareness and engage with your target group to convert them into customers.
THE ULTIMATE BRANDING & PERFORMANCE PROJECT
The Case: From 0 to >2.7K Top Rankings
Getting professional customers very early in the conversion funnel is essential in the highly competitive field of bathroom interior. Therefore, industry champion hansgrohe reached out to Crispy Content® to turn their brand into a publisher!

Challenge
- The competition in the German market for bathroom interior is enormous, which is evident in the ever-increasing media spendings in performance marketing and declining conversion rates.
- To establish a top-of-mind presence among potential customers, position ourselves in search engines for relevant topics, and engage prospects early in their customer journey, ultimately converting them into paying customers, hansgrohe decided to partner with Crispy Content® to create a complementary magazine for topic-related communication.
Action
- Through our data-driven content marketing magazine strategy, we wanted to contextualize hansgrohe's products within relatable customer scenarios.
- Our approach involved developing unique personas and crafting individual customer journeys to deliver highly relevant content.
- We identified specific content territories and employ non-cannibalizing keyword sets to drive organic traffic.
- Our high-converting wireframes and content hubs, covering Lifestyle, Architecture, Living, and Health and Hygiene, ensured a seamless user experience.
- With an emphasis on efficiency and scalability, we created engaging, up-to-date, and sustainable content, while optimizing it effectively.
- Additionally, we leveraged the power of hansgrohe's existing content by repurposing it across multiple formats and channels, enhancing user activation.
Result
- In this magazine, we provide valuable insights and captivating content that goes beyond traditional marketing efforts.
- By offering informative articles, engaging stories, and expert advice, we position hansgrohe as a trusted authority in the industry.
- Eventually, we establish a strong connection with potential customers, capturing their attention and nurturing their interest from the outset.
- The magazine drives brand recognition, boosts search engine rankings, and attracts a qualified audience.
- With the magazine, we engage with prospects, guide them through their customer journey, and ultimately convert them into loyal customers.
- Since the launch of the magazine, we are proud to share that it has achieved over 2.700 high-competitive keyword rankings within a remarkable 18-month timeframe.
- This impressive accomplishment showcases the effectiveness of our strategies and the significant impact we can have on hansgrohe's online presence and visibility.
Why people rely on Crispy Content

Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.

Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.

Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.

Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.

Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.

Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.

Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.

Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.

Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.

Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!

Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.

Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.

Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.

John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.

Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!

Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.