The responsible authority in the legal sense for the topic of data is the company named on our website under “Legal”. You can contact the person of contact mentioned there or our data protection officer:
Rechtsanwalt Maximilian Conrad (Attorney at Law)
A data protection officer is not bound to the instructions from the management. You can also contact him via email: email@example.com.
On our website, you can enter personal data via a contact form. When you use the contact form, we collect and store the data you enter in the input mask (e.g. last name, first name, e-mail address).
When you create a user account with us or enter into a contract with us as a client, we create a customer account in our system. This account contains the master data you have entered, your order and, if applicable, your billing data (“customer data”). We store and process this data, because otherwise we would not be able to fulfill our contract terms.
Your computer sends us your IP address when you use our websites and depending on the type of use and the settings of your computer, we save small text files on your hard disk (“cookies”). We create these files so that our website works better for you. It functions as a type of short-term memory of your browser.
We also create text files on our system which may contain the following information about you: browser type and version, operating system used, the URL of the website you came from, the name of your computer and the time (“log files”). The log files cannot be assigned by us to specific people. We do not merge this data with cookies or IP addresses. However, we reserve the right to evaluate this data subsequently in individual cases if we have concrete evidence of illegal use. The log files help us to understand which type of computers our websites must function on, particularly when many (or few) people use our websites. Through this method, the website structure, server and database systems can be adjusted accordingly.
We do not completely process your data ourselves, but use programs and services from other companies (“tools”). We will change the tools we use from time to time if we consider it appropriate for legal, technical, or economic reasons.
We currently use the following tools for the administration and processing of data (in particular IP addresses, cookies, and log files):
If you prohibit your consent from the use of these tools, we may no longer be able to fulfill existing contracts between us or may have to resort to solutions that are less convenient for you.
The data will not be transferred to providers or storage locations in countries outside the European Union.
Here you can change your cookie opt-ins.
We will store your data until the order is completed or until the statutory retention periods have expired. These result primarily from § 257 HGB, which regulates the storage of business documents.
You have the legal right to request information about the data we have stored at any time. If, despite our efforts to ensure that data is correct and up-to-date, incorrect information about you is stored, we will correct it as soon as possible at your request. If processing is based on your consent, you can revoke this consent at any time in the future.
If you feel that we are not fulfilling our informational obligations towards you, you have the right to complain to a supervisory authority (e.g. the data protection officer of a federal state in Germany).
You are not obliged to transmit your data to us. You can therefore refuse to have your IP address stored. For the completion and execution of contracts between you and us, however, the processing of your data to the extent described above is necessary. If you revoke your consent to data processing, our service to you becomes impossible without you being released from the obligation to carry out our contractual obligations. (You cannot revoke the storage of your customer data in the above-mentioned administrative systems for this reason until the termination of the contractual relationship).
If we intend to further process your data for a purpose other than the one for which you have given them to us, we will provide you with specific information about this other purpose and the reason for our intention prior to such further processing. You can revoke your consent to further processing at any time.
With these data protection regulations, Crispy Content GmbH, Warschauer Straße 58a, 10243 Berlin, Germany (hereinafter: CRISPY CONTENT) would like to inform you how your personal data is processed via this fan page and who has access to the data you have provided.
As the operator of this fan page, Crispy Content is also responsible for data protection law. This means that Crispy Content is also responsible for ensuring that your data is processed lawfully via this fan page and that you can also exercise your rights regarding your data against CRISPY CONTENT.
Data about you can be collected through cookies on the fan page, regardless of whether you have a Facebook account or not. Cookies are data packages that mark a user’s computers, smartphones and other end devices with a specific identifier. They are regularly stored on the user’s end device when he or she visits a Facebook page, including this fan page. Facebook alone decides on the use of these cookies. CRISPY CONTENT has no influence on this. The legal basis for the setting of cookies is your consent, which you give by using the Facebook web pages.
Cookies are primarily used to display personalized advertising to visitors of the Facebook web pages, including a fan page. This is done by showing the user on Facebook (i.e. also on the fan page) advertisements from Facebook’s advertising partners whose websites the user has previously visited. In addition, cookies enable the creation of statistics on the use of a fan page, so that Facebook and CRISPY CONTENT can track the use of a fan page.
The collection of your data through cookies in the context of the use of the fan page is neither legally nor contractually required. It is also not necessary for the conclusion of a contract. There is therefore no obligation to transfer your data to Facebook. However, the non-transmission of your data (e.g. by blocking cookies) has the consequence that we cannot offer you the fan page or can only offer it to a limited extent.
Your data can be transferred to Facebook Inc. in the USA through the cookies. Facebook is certified for the EU-US Privacy Shield, i.e. Facebook must comply with a data protection standard for users in Europe that has been found by the European Commission to meet the European standard. In addition, Facebook may set cookies from third parties. These are listed at https://www.facebook.com/policies/cookies/. Their cookie policies are derived from their respective websites.
You can ask CRISPY CONTENT for your personal data concerning your:
You can revoke the declaration of consent to the storage, processing and use of your data by cookies in the context of the use of the fan page at any time with effect on the future. In this case, the processing that has taken place until the revocation remains lawful.
If you are of the opinion that the processing of personal data by CRISPY CONTENT does not comply with the legal requirements, you can lodge a complaint with the responsible supervisory authority.
If you have any questions, you can contact our data protection officer at any time:
Rechtsanwalt Maximilian Conrad (Attorney at Law)
An important notice: This is only a translation to help your understanding. The German version is solely decisive.
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.
Learning from the "Content God" - Part 2: Learn from GaryVee which social media strategies will make you successful in 2021.
Learn from the "Content God": Find out how GaryVee reaches millions of fans with micro-content, storytelling and an authentic brand - part 2 follows.
Still wondering what sets real social media pros apart from the rest? Social media management software they pay for. We list the ones that are worth to pay for.
Do you want to generate leads and more sales through effective email marketing? Discover tips 6 to 8 from online marketing expert Noah Kagan.
Want more leads and sales through effective email marketing? Discover the first 5 tips from online marketing expert Noah Kagan - part 2 follows.
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.
In this article, content marketing expert Gerrit Grunert from Crispy Content® shows how anyone can perform an SEO audit in 7 steps.
You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
You want to improve your ranking in the search engines and get more traffic to your site? Discover 7 practical SEO tips from digital expert Neil Patel.
We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!
Featured snippets ensure zero-click searches, 50.33 percent of all search queries end up on the Google homepage. Is that chance or risk?
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.
A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.
We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.
There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.
With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".
How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.
Crispy Content® interviews Territory's Managing Director about the hot topic of content marketing. Read about the first half here!
Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Buyer personas are important, but how should you get your message across to individual users? Personalisation as an tool of marketing automation is the key.
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
How do insurance companies integrate content marketing into their marketing strategy?
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
We have created a checklist of the six building blocks of a high quality full service localisation.
In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.
How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!
These 6 steps will help you develop your very own content marketing cycle.