4 ESSENTIAL STEPS TO YOUR BRAND'S SUCCESS

Our 4-Steps Process

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STEP 1

Discovery Call

Before we begin, we'll need to determine if we're a good fit. What are your goals? What holds you back to achieve these goals? What kind of services are you looking for? We establish your goals, we breakdown our entire process, and if it's a match, we'll start onboarding.

 
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STEP 2

Audits & Analyses

We audit your brand, product, communication, and marketing strategies. We analyze your performance, that of your competitors and selected best practice cases. We identify potential opportunities as well patterns of success that we adapt for your future success.

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STEP 3

Strategy Development

Everything's better with you: We summarize all our findings, highlights and recommendations for future actions in a strategy and finalize it in a string of consulting calls. We develop a positioning, personas, customer journeys, content territories, topics, a keyword strategy, a channel strategy, a tone of of voice, and everything else you need for maximum consistency.

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STEP 4

Ready. Set. Go.

We produce awesome content for your  blogs, landing pages, social media posts, emails, advertorials, e-books, white papers, hub pages, and more. We promote the content on search engines, social media and advertising networks. We increase your visibility on these touchpoints, lift your brand awareness and engage with your target group to convert them into customers.

THE ULTIMATE BRANDING & PERFORMANCE PROJECT

The Case: From 0 to >2.7K Top Rankings

Getting professional customers very early in the conversion funnel is essential in the highly competitive field of bathroom interior. Therefore, industry champion hansgrohe reached out to Crispy Content® to turn their brand into a publisher!

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WHAT PEOPLE ARE SAYING

Why people rely on Crispy Content

Dennis Boerschig
Hansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Dennis Boerschig Marketing Manager Digital Hansgrohe Group
Camille Charlier
PriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Camille Charlier Senior Content Marketing Manager PriceHubble
Isabelle_Olivier_Martins_Ind ustries_Cripsy_Content®
As a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Isabelle Olivier Marketing Director Martins Industries
Nicole_Niebuhr_NTTDATA
In the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business Solutions
Robert Vogg
With PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Robert Vogg Department Lead PAULS Events
Percy_Grundhöfer
Competition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Percy Grundhöfer Payment Expert
Sarah Birk, E-Com Content Expert
E-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Sarah Birk E-Com Content Expert
Felix von Zittwitz
E-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Felix von Zittwitz E-Recruitment Specialist
Sebastian Schlaak
In a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Sebastian Schlaak Managing Director Prepend
Carina Schmitz für Crispy Content®
Their strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Carina Schmitz Digital HR Marketing Specialist
Stephan de Bourdeille
Gerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Stephan Chassaing de Bourdeille Axel Springer SE
Ansgar Wollnik
Berliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing Cloud
Florian Strunck für Crispy Content®
Maybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
Florian Strunck Procurement Specialist Digital Services
John Wegner für Crispy Content®
I associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
John Wegner moovel Group
Julia Lenhard für Crispy Content®
Each one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Julia Lenhard LogMeIn GoToWebinar
Daniel Richter für Crispy Content®
Good content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Daniel Richter Digital Strategist
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