Making Content

Lesson 1: What is Content?

Lesson Overview

What Is Content?

Content is the manifestation of information in a form that can be perceived by the senses.

What Can Content Do for Us?

Content can create incentives to buy and thus help us to achieve sales goals.

When Is Content Worthwhile?

  • a product or service in need of clarification
  • a high price
  • a long Customer Journey [changed from Buyer’s journey for continuity]
  • a trusted buyer-seller relationship

Who Produces the Content?

  • Content Strategist
  • Producer
  • Senior Editor
  • Assistant Researcher
  • CMS Editor
  • Topic Experts
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Content Production With Airtable
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