We use our April Dunford positioning canvas model to position you as a publisher on topics relevant to you and your target audience. We also identify key attributes, core messages, market categories and trends to continually sharpen your profile.
We use digital audits to develop personas who are not only interested in your topics, but who also really want to reach you as an audience. We identify the challenges of your target group, among others, so that you are perceived as a solution-oriented impulse provider with your information offerings.
Development of Content Territories
Based on digital audits of relevant publishers as well as competitors in the industry, social media and search engine, we develop content territories for you with which you and your company are associated and want to publish regularly.
Tone of Voice
We develop a tone of voice for you and your publications that suits you, your company and your message as well as being understood and preferred by your target group. We also customize your Tone of Voice for different publication channels.
We produce content for your website, blog, social media accounts, email marketing and all other publication channels in any language, media and format. Learn more about our content production here.
We fully manage the publication of your content for your website and blog. We also handle campaign management in marketing automation platforms such as HubSpot.
Social Media Management
Crispy Content® publishes for you on all relevant business networks, for example LinkedIn, Twitter, Reddit, Medium, Xing and many others.
Why Crispy Content®?
Agile Strategy Modules For an Effective Launch
The cost of a complete personal branding strategy can be daunting because of the complexity and scope of services. To help you get started right away, we've built our strategy stack in a modular fashion. At the beginning of our project, we jointly prioritize your goals and assign the necessary strategy modules to them. All subsequent strategy modules are added agilely as needed. This way you can start quickly, cost-efficiently and flexibly in the world of personal branding.
We Reduce Complexity to The Essentials
Crispy Content® is a master in reducing complex issues to their elementary components. Therefore, no prior knowledge is necessary to start a personal branding project. We accompany you as a partner in your project and ensure the transfer of knowledge via didactically prepared web meetings, face-to-face meetings, workshops and training sessions.
Crispy Content® Gets You Talking
Over the past few years, we have developed and implemented personnel branding projects in very many industries. One thing we have been able to determine: If large companies forgo personal branding, they lose their voice. No company can afford that. That's why every company should consider personal branding as an integral part of its communications, whether it's for brand positioning or for sales growth.
Personal Branding by Content Marketing Professionals
Whether B2B or B2C, whether insurance, management consulting, e-learning or software, whether German medium-sized company or global player: In diverse markets and industries and countless companies we were not only active, but also successful. That's why we are confident that we also have the right solution ready for your challenge.
What is a Personal Branding?
Personal branding is the development of a personal brand with a clear positioning, brand values, focus themes and much more.
Why is personal branding important?
Personal branding is necessary if you want to reach your target audiences, meet their expectations and achieve your desired business goals (authority, trust, reach and conversions).
What is part of personal branding?
Personal branding includes all areas of marketing, but especially content marketing and social media marketing.
How do I develop a personal brand?
The development of a personal brand begins with positioning, target group analysis, competitive analysis, and the development of theme worlds and tone of voice. The personal branding strategy thus forms the basis for subsequent operational work.
Contact us for any further questions you might have.
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