B2B Social Media Full Service
B2B Social Media Strategy
Unless you’re posting merely for the fun of it, every business on social media needs a strategy. We start by analyzing your competitors and listening to what your audience is saying in order to discover what they want and how they’d prefer to interact with you. Our research adapts your content to your unique social audience. We market to them without pouring your whole budget into advertising.
Following a targeted strategy, we build a sizable presence for your business on any social platform. We’ll show you which platforms your audience already uses, and which ones give you the most opportunity to stand out, even if they’re not the biggest or the first option that came to mind. With the right strategy, you won’t waste time posting content that nobody sees. We also specialize in strategies for Medium, Reddit, and LinkedIn.
Social Media Content
Our team develops content with the maximum reach and engagement – no matter whether copy, images, video, graphics, games, or other forms of content. In addition, we create legally compliant third-party content for the consistent, cost-efficient display of your social media profiles. We then expand on this with social listening.
Social Media Advertising
With organic reach on Facebook declining every year, and other platforms following suit, paying to promote content is unavoidable for most brands. The challenge is to promote your content in the most efficient way. This is why our experts will maximize the reach of your marketing budget by using well-defined audiences and closely monitoring ad spend. We also seed content in relevant places, so your message can be amplified organically by its biggest supporters.
Social Media Analytics
Analyzing the effectiveness of a social media campaign is essential, both for us and our clients. We prepare monthly, bi-monthly and quarterly reports to ensure our campaigns are performing as strongly as possible, but also because we believe in transparency. With regular updates and consistent monitoring, you will know exactly how your budget is being used and have confidence going forward in the future.
Why people love Crispy Content
Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Why Crispy Content®?
Spend More Time Working on Your Passion
You don’t need to be a professional Marketer to create a profile and start sharing content. But if you want to maximize your effectiveness on social media, you may not have the time to keep up with every update, new release, or promotion strategy. Many of our clients prefer to spend this time working on their product and improving their relationships with customers. We give you time to continue doing what you love to do.
Inspire Your Team
In contrast to Crispy Content®, in-house teams work for only one customer – you. This means that the employees have no opportunity to gain experience from new situations and transfer them to your brand. A content marketing agency like Crispy Content® provides inspiration to reveal new target groups and improves your process for engaging with existing target groups. We work with companies from many different industries and apply what we’ve learned to every client.
Make Social Media Measurable
If social interactions are near the top of your marketing funnel, it can be difficult to measure their value. This is why it’s so easy for social campaigns to drain budgets with little to show other than a handful of likes. Crispy Content® has an holistic strategy referred to as Content Marketing Excellence® that shows you how a social media strategy can directly influence conversions and be measured accurately.
Don’t Change Your Workflow to Suit an Agency
Our job is to fit the role that works best for your organization. Our services can be provided ad-hoc or on a regular basis. This could be monthly, in batches, or a recurring schedule that works for you. We can be based remotely or integrate into your existing team to work on projects together.
What’s the most effective social media platform?
Thankfully there’s no one answer to this question. If there were, marketing on social media would be far more competitive and expensive. If your audience is B2B, LinkedIn may provide the best opportunity for engagement. If visuals are the most important way to sell your product, Instagram may convert the best. The right answer depends on your target audience, business strategy, and product.
How much does social media marketing cost?
For a marketing strategy to be successful it must be unique, including the price. Our social media strategy service is quoted on an individual basis. It accounts for factors like the strength of your competition, number of competitors you wish to analyze, number of social profiles, and number of target markets you’d like to reach. Our content production costs are also tailored for each client and depend on the consumption habits of the audience they wish to reach, as well as competitor content.
How much content should we publish?
Frequency involves the same flexibility as cost. It depends on the consumption habits and expectations of your target audience. By researching your target audience, we can recommend the ideal volume of content to publish and how often. Our strategies are designed to maximize your exposure and interactions without spamming your followers or wasting your marketing budget.
Should we use video?
Video tends to have a higher engagement rate than static content, but of course it comes at a higher production cost. While some businesses see a big return on investment using video, this doesn’t mean it’s the optimum format for everyone. We will work with you to find the best solution that balances your budget and consumption habits of your audience.
When should I use a content marketing agency instead of a social media agency?
The selection process of the right agency is based on the goals you want to achieve. If you want brand positioning, increased visibility and interaction with your target group purely based on social media, then you can hire a social media agency. If your social media marketing should also match your other marketing methods and contribute to the overall company goals of sales, profit, and growth, we recommend an integrated-thinking content marketing agency like Crispy Content®.
Contact us for any further questions you might have.
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