Unless you’re posting merely for the fun of it, every business on social media needs a strategy. We start by analyzing your competitors and listening to what your audience is saying in order to discover what they want and how they’d prefer to interact with you. Our research adapts your content to your unique social audience. We market to them without pouring your whole budget into advertising.
Following a targeted strategy, we build a sizable presence for your business on any social platform. We’ll show you which platforms your audience already uses, and which ones give you the most opportunity to stand out, even if they’re not the biggest or the first option that came to mind. With the right strategy, you won’t waste time posting content that nobody sees. We also specialize in strategies for Medium, Reddit, and LinkedIn.
Our team develops content with the maximum reach and engagement – no matter whether copy, images, video, graphics, games, or other forms of content. In addition, we create legally compliant third-party content for the consistent, cost-efficient display of your social media profiles. We then expand on this with social listening.
With organic reach on Facebook declining every year, and other platforms following suit, paying to promote content is unavoidable for most brands. The challenge is to promote your content in the most efficient way. This is why our experts will maximize the reach of your marketing budget by using well-defined audiences and closely monitoring ad spend. We also seed content in relevant places, so your message can be amplified organically by its biggest supporters.
Analyzing the effectiveness of a social media campaign is essential, both for us and our clients. We prepare monthly, bi-monthly and quarterly reports to ensure our campaigns are performing as strongly as possible, but also because we believe in transparency. With regular updates and consistent monitoring, you will know exactly how your budget is being used and have confidence going forward in the future.
You don’t need to be a professional Marketer to create a profile and start sharing content. But if you want to maximize your effectiveness on social media, you may not have the time to keep up with every update, new release, or promotion strategy. Many of our clients prefer to spend this time working on their product and improving their relationships with customers. We give you time to continue doing what you love to do.
In contrast to Crispy Content®, in-house teams work for only one customer – you. This means that the employees have no opportunity to gain experience from new situations and transfer them to your brand. A content marketing agency like Crispy Content® provides inspiration to reveal new target groups and improves your process for engaging with existing target groups. We work with companies from many different industries and apply what we’ve learned to every client.
If social interactions are near the top of your marketing funnel, it can be difficult to measure their value. This is why it’s so easy for social campaigns to drain budgets with little to show other than a handful of likes. Crispy Content® has an holistic strategy referred to as Content Marketing Excellence® that shows you how a social media strategy can directly influence conversions and be measured accurately.
Our job is to fit the role that works best for your organization. Our services can be provided ad-hoc or on a regular basis. This could be monthly, in batches, or a recurring schedule that works for you. We can be based remotely or integrate into your existing team to work on projects together.
Thankfully there’s no one answer to this question. If there were, marketing on social media would be far more competitive and expensive. If your audience is B2B, LinkedIn may provide the best opportunity for engagement. If visuals are the most important way to sell your product, Instagram may convert the best. The right answer depends on your target audience, business strategy, and product.
For a marketing strategy to be successful it must be unique, including the price. Our social media strategy service is quoted on an individual basis. It accounts for factors like the strength of your competition, number of competitors you wish to analyze, number of social profiles, and number of target markets you’d like to reach. Our content production costs are also tailored for each client and depend on the consumption habits of the audience they wish to reach, as well as competitor content.
Frequency involves the same flexibility as cost. It depends on the consumption habits and expectations of your target audience. By researching your target audience, we can recommend the ideal volume of content to publish and how often. Our strategies are designed to maximize your exposure and interactions without spamming your followers or wasting your marketing budget.
Video tends to have a higher engagement rate than static content, but of course it comes at a higher production cost. While some businesses see a big return on investment using video, this doesn’t mean it’s the optimum format for everyone. We will work with you to find the best solution that balances your budget and consumption habits of your audience.
The selection process of the right agency is based on the goals you want to achieve. If you want brand positioning, increased visibility and interaction with your target group purely based on social media, then you can hire a social media agency. If your social media marketing should also match your other marketing methods and contribute to the overall company goals of sales, profit, and growth, we recommend an integrated-thinking content marketing agency like Crispy Content®.
Contact us for any further questions you might have.
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