Content Strategy Services
We use comprehensive digital analyses to measure your brand awareness and brand image in order to objectively determine whether you are achieving your current marketing or sales goals with your existing brand. Based on the insights gained, we derive measures for brand value determination or brand positioning.
With our brand positioning, we formulate a brand promise that sticks in the minds of your target audience and equally differentiates you from the competition. To communicate as concretely and comprehensibly as possible, we use April Dunford's positioning approach.
In most cases, new brands have to be integrated into an existing brand architecture - be it as part of a horizontal, vertical or international family brand, umbrella brand, multi-brand or brand transfer strategy. We ensure that your brands do not cannibalize each other in their positioning.
In our digital communication, we bring your brand to life, whether on your website, your blog, your social media accounts or in your CRM measures. According to the communicative habits of the target groups at the respective touchpoint, we reflect your brand values in visual language, tone of voice and topic setting.
In Brand Monitoring, we monitor digital communication on all your communication channels 24/7. We set up automatic notifications for relevant terms in articles, posts and comments so that we can react quickly and your target group always receives the right message.
At the beginning of the development of a B2B brand strategy, we offer our clients a one-day Brand Sprint. Through the pragmatic choice of topics and format as well as the agile approach, it sets the right impulses for the development of a sustainable brand positioning and a consistent brand architecture.
Why Crispy Content®?
Brand Development for B2B companies
A strong brand is not created by accident. Because B2B companies don't sell easy-to-follow lifestyle products like a can of Red Bull or a candy bar, but abstract industrial and capital goods, they need brand development that is different from the FCMG sector. With our positioning approach according to April Dunford, we turn your company into a power brand.
Brand Architectures for Day-to-Day Communication
A brand is only alive if its brand values are communicated and contextualized every day in rule communication on websites, in social media, in blogs or in email marketing. We translate your brand into topics, formats and a Tone of Voice that you can use every day in rule communication.
Brand Sprints For a Quick Start
Crispy Content® is a master in reducing complex issues to their elementary components. Therefore, no prior knowledge is necessary to start with brand development. We accompany you as a partner in your project and ensure the transfer of knowledge to your teams via didactically prepared web meetings, face-to-face meetings, workshops and training sessions.
Brand Development by Marketing Professionals
Whether B2B or B2C, whether insurance, management consulting, e-learning or software, whether German medium-sized company or global player: In diverse markets and industries and countless companies we were not only active, but also successful. That's why we are confident that we also have the right solution ready for your challenge.
What is a content strategy?
A content strategy defines your future content for all your digital marketing and sales channels, e.g. website, CRM, social media, apps or chatbots.
Why is a content strategy important?
A content strategy is important because it defines how you want to reach your target audiences, meet their expectations, and achieve your desired business goals (authority, trust, visibility, reach, and conversions) before the more costly production.
What is part of a content strategy?
A content strategy includes positioning, the development of content territories, keywords & glossaries and formats & format characteristics as well as an editorial calendar template for later operational implementation.
How do I develop a content strategy?
A content strategy starts with positioning, target group analysis, competitive analysis, and the development of content territories and tone of voice. The content strategy thus forms the basis for subsequent operational work.
Contact us for any further questions you might have.
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