A Modular Strategy Toolstack
We use comprehensive digital analyses to measure your brand awareness and brand image in order to objectively determine whether you are achieving your current marketing or sales goals with your existing brand. Based on the insights gained, we derive measures for brand value determination or brand positioning.
With our brand positioning, we formulate a brand promise that sticks in the minds of your target audience and equally differentiates you from the competition. To communicate as concretely and comprehensibly as possible, we use April Dunford's positioning approach.
In most cases, new brands have to be integrated into an existing brand architecture - be it as part of a horizontal, vertical or international family brand, umbrella brand, multi-brand or brand transfer strategy. We ensure that your brands do not cannibalize each other in their positioning.
In our digital communication, we bring your brand to life, whether on your website, your blog, your social media accounts or in your CRM measures. According to the communicative habits of the target groups at the respective touchpoint, we reflect your brand values in visual language, tone of voice and topic setting.
In Brand Monitoring, we monitor digital communication on all your communication channels 24/7. We set up automatic notifications for relevant terms in articles, posts and comments so that we can react quickly and your target group always receives the right message.
At the beginning of the development of a B2B brand strategy, we offer our clients a one-day Brand Sprint. Through the pragmatic choice of topics and format as well as the agile approach, it sets the right impulses for the development of a sustainable brand positioning and a consistent brand architecture.
Why people love Crispy Content
Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Why Crispy Content®?
Brand Development for B2B companies
A strong brand is not created by accident. Because B2B companies don't sell easy-to-follow lifestyle products like a can of Red Bull or a candy bar, but abstract industrial and capital goods, they need brand development that is different from the FCMG sector. With our positioning approach according to April Dunford, we turn your company into a power brand.
Brand Architectures for Day-to-Day Communication
A brand is only alive if its brand values are communicated and contextualized every day in rule communication on websites, in social media, in blogs or in email marketing. We translate your brand into topics, formats and a Tone of Voice that you can use every day in rule communication.
Brand Sprints For a Quick Start
Crispy Content® is a master in reducing complex issues to their elementary components. Therefore, no prior knowledge is necessary to start with brand development. We accompany you as a partner in your project and ensure the transfer of knowledge to your teams via didactically prepared web meetings, face-to-face meetings, workshops and training sessions.
Brand Development by Marketing Professionals
Whether B2B or B2C, whether insurance, management consulting, e-learning or software, whether German medium-sized company or global player: In diverse markets and industries and countless companies we were not only active, but also successful. That's why we are confident that we also have the right solution ready for your challenge.
What is a content strategy?
A content strategy defines your future content for all your digital marketing and sales channels, e.g. website, CRM, social media, apps or chatbots.
Why is a content strategy important?
A content strategy is important because it defines how you want to reach your target audiences, meet their expectations, and achieve your desired business goals (authority, trust, visibility, reach, and conversions) before the more costly production.
What is part of a content strategy?
A content strategy includes positioning, the development of content territories, keywords & glossaries and formats & format characteristics as well as an editorial calendar template for later operational implementation.
How do I develop a content strategy?
A content strategy starts with positioning, target group analysis, competitive analysis, and the development of content territories and tone of voice. The content strategy thus forms the basis for subsequent operational work.
Contact us for any further questions you might have.
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