Why Crispy Content®?
Digitalization has had an unmistakable impact on finance and insurance industries. You face increased competitive pressure due to service comparison platforms, more demand for transparency, increased price sensitivity, new sales models and technologies, as well as the associated legal changes.
You as banks and insurance companies have to adapt your services to these needs of the next generation and communicate this clearly. With the current low interest rates and demographic changes, this is a monumental challenge.
Insurance companies and banks that sell complex, virtual products have a business model that can be digitized like no other.
Cryptocurrency and blockchain, artificial intelligence, mobile banking, digital-only – these are the topics of interest to your target group. You can use this to your advantage and position yourself as an authority and gain trust with your target group.
We give your customers an offer that they can’t refuse. This is what you get with performance-oriented content marketing from Crispy Content®.
We use structured assessments to analyze your current marketing set up. We audit existing strategies, the software involved, your content, and all other aspects related to digital marketing. We also analyze your top 3 competitors. We then present these findings in a kick-off workshop and discuss the future approach together. The results are summarized in a complete concept, which is then coordinated and decided upon. Afterwards, we roll out all measures. It’s quite simple actually. You just need to say the word to begin.
Our Track Record
We are very proud of these clients. On the one hand, because we have been able to prove to traditional companies that our innovative services are particularly valuable to them to transform and modernize. On the other hand, because we have been perceived by top level players as the ideal partner.
Contact us for more detailed information!
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