Content Marketing for B2B and B2C
Red Bull Media House
If you want to dominate the world of international action sports, you have to communicate authentically, consistently and continuously. A case for us: top-notch content in English, Spanish, German and French for action sports fans worldwide for the relaunch of the redbull.com website.
Salesforce is the world's leading provider of cloud-based CRM solutions. Even though Crispy Content® is a certified HubSpot partner, we didn't let that stop us from producing content for Salesforce's Marketing and Service Cloud sales. That's just the way it is with Crispy Content® - it's not about the brand, but about the thing itself!
NTT DATA Business Solutions (formerly itelligence group) is a leading SAP full-service provider with over 10,000 employees in 30 countries. A complex software suite like SAP S/4HANA, which should not only inspire but also convince a high-profile and international target group consisting of CTOs, CIOs, CMOs and CEOs? An inbound marketing job for Crispy Content®!
Pro Generika is the industry association of generics and biosimilar companies in Germany. 99% of all prescribed drugs in Germany are generics. Generics therefore affect everyone. To open up the previous stakeholder communication to a wider audience, Crispy Content® managed the website relaunch of progenerika.de and biosimilars.de.
The Hoffmann Group is Europe's leading company for the trade and manufacture of quality tools, factory equipment and personal protective equipment. Crispy Content® was commissioned to increase visibility in the search engine and traffic to the category pages via customized, search engine and conversion-optimized content.
Porsche stands for unique driving experiences, for discoveries off the road and even for a whole attitude towards life. To tell this story anew every day in the Scenic Routing App "Roads by Porsche", Crispy Content® was commissioned to develop and implement a content strategy.
With 52,000 employees, the Otto Group is one of Germany's largest retail and service companies. In order to become visible for its products in the organic search engine results, Otto launched several fashion blogs. For the vertical TwoForFashion.de we delivered the content.
Nürnberger Versicherung is Germany's leading insurance company in the areas of life, private health, property, accident, and car insurance. Insurance products that require explanation, a high customer lifetime value, and a subscription model practically always lead to inbound marketing - and thus to advisory content from Crispy Content®.
Viacom International Media Networks
With major events such as the MTV Video Music Awards or reality shows like "Pimp My Ride" , "Jackass" and "Jersey Shore" Viacom created entire media genres whose epigones can still be found on all channels today. In Crispy Content®, Viacom found a partner in crime who, together with the European team, managed the websites and social media accounts' in all relevant European markets.
Since salary and customers are no longer the winning arguments in the competition for Generation Y, KPMG decided to transparently present its daily work routine and let employees have their say personally as part of the "Reinblicke" campaign. With Crispy Content®, KPMG had found the ideal content agency for planning and implementation.
Shared mobility is one of the few industries whose service cannot be experienced on a home computer or smartphone. Therefore, the Car2Gop Group developed the idea of using a mobility blog and integrated CRM measures via email not only to acquire new customers, but also to activate and reactivate registered users. Crispy Content®, with its full-service offering, was the ideal partner for this project.
An innovative new industrial product to be communicated to a hard-to-reach target group - a case for Crispy Content®: full-service inbound marketing for the launch of the new, isocyanate-free insulating foam JF100 from German hidden champion Tremco Illbruck!
The customer journey to buy a countertop as part of a kitchen renovation doesn't start on the checkout page. The German medium-sized company D. Lechner has recognized this: Together with Crispy Content®, they developed a content marketing strategy and produced an inspiring blog along with a lead generation campaign.
ProAxia Consulting Group
Nothing is more interesting than uncovering the marketing strategies and tactics of your own competitors and identifying their open flanks in order to overtake them on the right. That's what the ProAxia Consulting Group, active in the automotive sector, thought when they commissioned a content marketing playbook from Crispy Content®.
Visit Berlin is the official marketing agency of the most exciting city in the world - Berlin. To make it even easier for international guests to love Berlin, Visit Berlin has developed the Berlin WelcomeCard. The Berlin WelcomeCard is a benefit offer for which Crispy Content® gained leads and customers with the help of customized and conversion-optimized content.
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