+49 30 208.989.780
Our Work

Content Marketing for Your Industry

Throughout our many years of existence, Crispy Content® has worked with clients from a wide range of industries. This primarily includes companies from the software, education, tool and machine building industries, but also for companies focused on tourism, e-commerce, and consulting.

We have developed our own methodical approach known as Content Marketing Excellence®. We use this approach to successfully develop and implement content marketing strategies for clients with different industries, sizes and maturity levels.

If your products are complex, require explanation, have higher prices, and face strong competition, content marketing by Crispy Content® is perfect for you. The longer it takes your customers to make a decision to purchase, the more you need the right marketing to convert them. We guide your future customers throughout the entire customer journey with customized, high-quality, and relevant content – with everything from their first contact in a search engine, through to their final purchase in your CRM.

Who we work with

Content Marketing for Your Industry

Porsche Logo

Content Marketing for B2B and B2C


The software industry is growing faster than any other industry, and that’s not just true for Europe. If you want to be successful in this digital age, you have to rely on the Internet and technology. You should take the chance to benefit from this. We explain to your target group why you are the the partner they should choose.

Read more


The education market is not only growing rapidly and profitably, it is experiencing major changes. According to experts, worldwide education spending will double to ten trillion US dollars by 2030. And yet only two percent of the global education market worldwide is digital. This means the education market has huge potential and you should take advantage of this opportunity here and now.

Read more


The consulting industry is currently experiencing many changes: new business models, major growth, as well as that innovative products and services are in huge demand – keyword Consulting 4.0. Crispy Content® modernizes your brand with these topics, strategically positions your business on the market, and uses industry-specific scenarios to generate concrete interest in your consulting services.

Read more


More than ever before, travel stands for newness, fulfillment, and experience. Customers who were satisfied ten years ago with simple flight and hotel packages want a much more holistic experience today. The most successful brands are so, because they promote a particular “experience”. You can overcome this challenge with engaging, authentic, and conversion-optimized content from Crispy Content®.

Read more


You don’t need to compete with the faceless retailers on the Amazon Marketplace. Instead, get a step ahead with creative, SEO, and conversion-optimized content marketing campaigns from Crispy Content®. We successfully position your brand, and transform anonymous users into enthusiastic brand ambassadors and loyal customers – 24/7.

Read more

Finance and Insurance

Young, flexible financial and insurance companies are successfully entering the market and making massive changes. What makes them so successful is that they don’t have the burden of needing to transform and modernize like more traditional companies. Each company’s progress and ability to succeed depends on how they respond to and prepare for these changes. With Crispy Content® at your side, you have a partner who not only analyzes how to engage your target group, but also adapts your content marketing strategy to match your target group’s needs – all within modern digital standards.

Read more


Manufacturing companies are the engine behind a healthy economy. In order for companies to survive in a globalized market, you have to show your strengths – and communicate them effectively. Crispy Content® loads your brand with innovative topics, highlights your professional competence, and conveys your manufacturing quality to your target groups. This successfully positions your business in the market and digitally transforms your marketing strategy.

Read more


Your world is on the move. Social, economic, and technological trends work together and ensure that it stays that way. If you want to continue shaping the future of transportation, you have to answer questions about e-mobility, connectivity, and autonomous driving. Crispy Content® makes sure that your world, your target group, and your customers know exactly what you have to offer.

Read more

Our Proposal

More growth, more customers, more profit!

We’d love to hear from you

Get in touch with us here









Crispy Content® Mailing List

100% Crispy Content® and 100% no spam!


More topics you might like

15 Content Tools We Still Use In 2020 | Part 1

We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.

Successful Blogging: 14 Effective Example – Part 2

Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".

Content Marketing: SEO Hacks by Neil Patel – Part 2

You want to improve your ranking in the search engines and get more traffic to your site? Discover 7 practical SEO tips from digital expert Neil Patel.

Successful Blogging: 14 Effective Example – Part 1

We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!

Google Featured Snippets: Opportunity or Risk?

Featured snippets ensure zero-click searches, 50.33 percent of all search queries end up on the Google homepage. Is that chance or risk?

Social Media Marketing Decoded with Michael Stelzner – Pt. 1

Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.

Content Marketing: SEO Hacks by Neil Patel - Part 1

You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.

FREE Online Course: "Making Content” (7 Lessons)

An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.

10 Steps For Your Perfect Website Content Strategy – Pt. 2

A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.

10 Steps For Your Perfect Website Content Strategy – Pt. 1

A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.

15 Content Tools We Still Use In 2020 | Part 2

We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.

Post COVID-19: 10 Reasons Germany will be Your Next Market

There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!

How to Do Content Production for Blogs with Airtable

In this detailed overview, we explain how complex content production projects can be completed with Airtable.

"Car dealerships need social media marketing"

The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.

Content Marketing Agency – 10 Lessons Across 10 Years

With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!

Gerrit Grunert: A HubSpot Interview with CIO Applications

What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!

SEO in Real Life

Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!

How To Create A Persona - Methodical Content Marketing

Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".

The Digital Transformation Of The PR Agency

How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.

An Interview With Territory’s Director Sandra Harzer-Kux

Crispy Content® interviews Territory's Managing Director about the hot topic of content marketing. Read about the first half here!

Campaign Management 101: Campaign Layering

Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.

Methodical Content Marketing: Persona Pt. 1

What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.

Reputation Marketing and ROI

Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!

How Much Does A Content Marketing Strategy Cost?

How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.

Mo' Money, No Problems – the Live Show from Searchmetrics Summit

How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!

Marketing Automation – From Persona to Personalization

Buyer personas are important, but how should you get your message across to individual users? Personalisation as an tool of marketing automation is the key.

Checklist: Competitiveness Analysis in Content Marketing

Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.

Return On Content Marketing Investment

You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.

Conversion Optimisation in Content Marketing

In this blog post, we show you how to optimise your conversion rate within your lead generation activities.

Content Marketing Strategy vs. Content Marketing Campaign

Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.

How to Find the Right Content Marketing Agency

Finding the right content marketing agency can be tricky. These are our insider tips:

Predictive Lead Scoring – A Glimpse Into the Future

Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!

Big Data in Content Marketing

Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.

How to Create a Content Marketing Strategy

Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.

Lead Scoring: The Highest Form of B2B Marketing

We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.

Next Level Lead Nurturing

Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.

Outstrip Your E-Commerce Competition

How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?

The 3 Biggest Content Marketing Pitfalls

Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.

Storytelling: Why the Brain loves Stories

Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.

7 Email Marketing Trends You Should Know

Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.

Conventional Marketing Doesn’t Work On Millennials

Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.

6 arguments why insurance companies should practice content marketing

How do insurance companies integrate content marketing into their marketing strategy?

5 arguments why financial services providers should practice content marketing

How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?

Off-page analysis: Quality & quantity keywords

We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.

5 reasons hotel chains should practice content marketing

The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.

Six building blocks for successful localisation

We have created a checklist of the six building blocks of a high quality full service localisation.

4 reasons tour operators should practice content marketing

In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.

7 easy steps to the perfect long tail keyword

How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!

Storytelling competence check: How to spot content marketing talents

How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!

Content Marketing on Instagram: 5 successful examples

We’ll show you how to realise your brand’s content marketing strategy using Instagram.

Content Marketing: 9 tips for a successful blog promotion

Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!

Your successful content marketing cycle in 6 steps

These 6 steps will help you develop your very own content marketing cycle.