Gerrit Grunert is the founder and CEO of Crispy Content®.
Gerrit is a social science graduate from Humboldt University in Berlin. His visionary streak was already evident during his studies, when in 2003 - a year before the Zuckerberg era - he focused directly on a topic critical to today's day and age with his thesis titled "Internet and Community - On the Question of Community Formation Among Musicians on the Internet."
Since then, he has worked for different media companies in various editorial and online positions, including Sevenone Intermedia, the ddp News Agency, and Research International. After his last position at MTV Networks Germany, he founded the content marketing agency Crispy Content® in May 2010.
In 2019, he published his book "Methodical Content Marketing" published by Springer Gabler, as well as the series of online courses "Making Content."
In addition to his work as Managing Director of Crispy Content® and Senior Advisor at Serviceplan PR & Content, he is also a speaker and guest lecturer at the Steinbeis School of Management and Innovation.
In his free time, Gerrit is a passionate guitar collector, likes reading books by Stefan Zweig, and listening to music from the day before yesterday.
„I like waves, sunshine, and being surrounded by good vibes.“
„I like waves, sunshine, and being surrounded by good vibes.“
„I like waves, sunshine, and being surrounded by good vibes.“
„Life is all about being surrounded by family, love, and laughter.“
„I like variety in life. That way I always discover something new.“
„Some people say I was crazy to move from Western Australia to Berlin, but I love the sense of community here.“
„More details please. :)“
„Sorge dich nicht, lebe!“
More topics you might like
Decoded: Content Marketing and SEO with Brian Dean - Part 2
The best hacks from SEO genius Brian Dean: Learn which strategies you can use to improve your ranking and create gripping online videos.
Decoded: Content Marketing and SEO with Brian Dean – Part 1
The best hacks from SEO genius Brian Dean: Learn which strategies work best for content marketing, PR and landing pages.
TikTok Marketing: 6 Reasons B2B Brands Should Use It
TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.
Decoded: Content Marketing with Gary Vaynerchuk – Part 2
Learning from the "Content God" - Part 2: Learn from GaryVee which social media strategies will make you successful in 2021.
Decoded: Content Marketing with Gary Vaynerchuk – Part 1
Learn from the "Content God": Find out how GaryVee reaches millions of fans with micro-content, storytelling and an authentic brand - part 2 follows.
An Entrepreneur's Guide to Social Media Management Software
Still wondering what sets real social media pros apart from the rest? Social media management software they pay for. We list the ones that are worth to pay for.
Content Marketing Decoded: Email Marketing with Noah Kagan - Part 2
Anyone involved in content marketing knows that the World Wide Web is full of concentrated knowledge, expert tips and training on SEO and SEM, social media marketing, content strategies, link building
Content Marketing Decoded: Email Marketing with Noah Kagan - Part 1
Want more leads and sales through effective email marketing? Discover the first 5 tips from online marketing expert Noah Kagan - part 2 follows.
The Customer Journey
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.
The Conversion Funnel
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.
The 7 Steps SEO Audit
In this article, content marketing expert Gerrit Grunert from Crispy Content® shows how anyone can perform an SEO audit in 7 steps.
Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 2
You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.
Successful Blogging: 14 Effective Example – Part 2
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
Successful Blogging: 14 Effective Example – Part 1
Running a successful blog is not that easy. It's not enough to just fill a few posts with content and hope that by magic enough people will be found in the vastness of the internet to read the content
Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 1
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
Content Marketing Decoded: The SEO Hacks of Neil Patel
You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.
FREE Online Course: “Making Content” (7 Lessons)
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
10 Steps For Your Perfect Website Content Strategy – Pt. 2
A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.
10 Steps For Your Perfect Website Content Strategy – Pt. 1
A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.
15 Content Tools We Still Use In 2021 | Part 2
We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.
15 Content Tools We Still Use In 2021 | Part 1
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
Post COVID-19: 10 Reasons Germany will be Your Next Best Market
There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!
How to Do Content Production for Blogs with Airtable
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
"Car dealerships need social media marketing"
The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.
Content Marketing Agency - 10 Lessons Across 10 Years
With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!
Gerrit Grunert: A HubSpot Interview with CIO Applications
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
SEO in Real Life
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
How To Create A Persona
Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".
The digital transformation of the PR Agency
How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.
An Interview with Sandra Harzer-Kux, Managing Director of Territory
As part of the process for writing his book “Methodical Content Marketing”, Gerrit had the chance to interview Sandra Harzer-Kux, the Managing Director of the Germany’s leading brand content agency, T
Campaign Management 101: Campaign Layering
A question that our latest customers have been asking is how topics that represent solely the brand values can be regularly and continuously implemented, as well as are measurable, calculable and effe
Methodical Content Marketing: Persona Pt. 1
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation Marketing and ROI
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How Much Does A Content Marketing Strategy Cost?
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
Mo' Money, No Problems – The Live Show from Searchmetrics Summit 2017
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Marketing Automation – From Persona to Personalization
Buyer personas are important, but how should you get your message across to individual users? Personalisation as an tool of marketing automation is the key.
Checklist: Competitiveness Analysis in Content Marketing
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
Return On Content Marketing Investment
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
Conversion Optimisation in Content Marketing
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Content Marketing: From Strategy to Campaign and Back Again
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
How to Find the Right Content Marketing Agency
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive Lead Scoring – A Glimpse Into the Future
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Big Data in Content Marketing
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
How to Create a Content Marketing Strategy
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
Lead Scoring: The Highest Form of B2B Marketing
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Next Level Lead Nurturing
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
Outstrip Your E-Commerce Competition
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
The 3 Biggest Content Marketing Pitfalls
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling: Why the Brain loves Stories
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
7 Email Marketing Trends You Should Know
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Conventional Marketing Doesn't Work On Millennials
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
6 arguments why insurance companies should practice content marketing
How do insurance companies integrate content marketing into their marketing strategy?
5 arguments why financial services providers should practice content marketing
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
Off-page analysis: Quality & quantity keywords
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
5 reasons hotel chains should practice content marketing
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
Six building blocks for successful localisation
We have created a checklist of the six building blocks of a high quality full service localisation.
4 reasons tour operators should practice content marketing
In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.
7 easy steps to the perfect long tail keyword
How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!
Storytelling competence check: How to spot content marketing talents
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
Content Marketing on Instagram: 5 successful examples
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Content Marketing: 9 tips for a successful blog promotion
Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!
Your successful content marketing cycle in 6 steps
These 6 steps will help you develop your very own content marketing cycle.