Porsche launches Roads by Porsche, a global route app. The app is intended to establish itself as the first port of call for enthusiastic drivers and inspire users to create unique driving experiences. Through creative storytelling, users are to be encouraged to use the app regularly and to share their experiences. The goal is to build a Roads by Porsche community.
Development of a content strategy based on a competition and target group analysis. The development of a content framework consisting of leitmotifs, personas, categories and formats laid the foundation for efficient content planning and production. With the help of a team of native-speaking technical editors, English-language app articles are now regularly planned, produced and published.
Strategic, content and technical setup for efficient, scalable and high-quality content production. Regular publication of inspiring, high-conversion content.
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