mail@crispycontent.de mail@crispycontent.de
+49 30 208.989.780 +49 30 208.989.780
    We’d love to hear from you

    Get in touch with us here

    Instagram

    Profile

    Facebook

    Profile

    Twitter

    Profile

    LinkedIn

    Profile

    Xing

    Profile

    Medium

    Magazine

    Crispy Content® Mailing List

    100% Crispy Content® and 100% no spam!

    Subscribe

    More topics you might like

    Decoded: Content Marketing and SEO with Brian Dean - Part 2

    Decoded: Content Marketing and SEO with Brian Dean - Part 2

    Anyone involved in content marketing knows that the World Wide Web is full of concentrated knowledge, expert tips and training on SEO and SEM, social media marketing,...

    Decoded: Content Marketing and SEO with Brian Dean – Part 1

    Decoded: Content Marketing and SEO with Brian Dean – Part 1

    Anyone involved in content marketing knows that the World Wide Web is full of concentrated knowledge, expert tips and training on SEO and SEM, social media marketing,...

    TikTok Marketing: 6 Reasons B2B Brands Should Use It

    TikTok Marketing: 6 Reasons B2B Brands Should Use It

    TikTok is one of the quickest growing social media platforms at the moment. So much so that you cannot think of the word “social media” without TikTok. Released in...

    Decoded: Content Marketing with Gary Vaynerchuk – Part 2

    Decoded: Content Marketing with Gary Vaynerchuk – Part 2

    Anyone involved in content marketing knows that the World Wide Web is full of concentrated knowledge, expert tips and training on SEO and SEM, social media marketing,...

    Decoded: Content Marketing with Gary Vaynerchuk – Part 1

    Decoded: Content Marketing with Gary Vaynerchuk – Part 1

    Anyone involved in content marketing knows that the World Wide Web is full of concentrated knowledge, expert tips and training on SEO and SEM, social media marketing,...

    An Entrepreneur's Guide to Social Media Management Software

    An Entrepreneur's Guide to Social Media Management Software

    Behind every promising business model is an entrepreneur driving the process forward. While innovative products and services attract customers, strategic marketing is...

    Content Marketing Decoded: Email Marketing with Noah Kagan - Part 2

    Content Marketing Decoded: Email Marketing with Noah Kagan - Part 2

    Email Marketing: The Best Tips from Noah Kagan - Part 2 Hardly any business can do without strategic email marketing. This important element in the customer journey...

    Content Marketing Decoded: Email Marketing with Noah Kagan - Part 1

    Content Marketing Decoded: Email Marketing with Noah Kagan - Part 1

    Anyone involved in content marketing knows that the World Wide Web is full of concentrated knowledge, expert tips and training on SEO and SEM, social media marketing,...

    The Customer Journey

    The Customer Journey

    An experienced content marketer knows how to create an authentic, trustworthy, and positive partnership with potential customers. For users, beginning their customer...

    The Conversion Funnel

    The Conversion Funnel

    Customer acquisition and lead generation is the major goal behind ROI-oriented content marketing. The path from anonymous user to paying customer and engaged follower...

    The 7 Steps SEO Audit

    The 7 Steps SEO Audit

    The goal of a SEO audit is to gain an understanding of how a website works from the perspective of the search engine, in most cases Google. If you help Google to read...

    Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 2

    Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 2

    Whoever deals with content marketing knows that the World Wide Web offers a wealth of concentrated knowledge, expert tips and training on SEO and SEM, social media...

    Successful Blogging: 14 Effective Example – Part 2

    Successful Blogging: 14 Effective Example – Part 2

    Running a successful blog is not that easy. It’s not enough to just fill a few posts with content and hope that by magic enough people will be found in the internet’s...

    Successful Blogging: 14 Effective Example – Part 1

    Successful Blogging: 14 Effective Example – Part 1

    Running a successful blog is not that easy. It’s not enough to just fill a few posts with content and hope that by magic enough people will be found in the vastness...

    Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 1

    Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 1

    Whoever deals with content marketing knows that the World Wide Web offers a wealth of concentrated knowledge, expert tips and training on SEO and SEM, social media...

    Content Marketing Decoded: The SEO Hacks of Neil Patel

    Content Marketing Decoded: The SEO Hacks of Neil Patel

    Whoever deals with content marketing knows that the World Wide Web offers a wealth of concentrated knowledge, expert tips and training on social media marketing,...

    FREE Online Course: “Making Content” (7 Lessons)

    FREE Online Course: “Making Content” (7 Lessons)

    Since the founding of Crispy Content®, the topic of content production has been a perennial issue: not scalable, too expensive and with uncertain results.I’ve been...

    10 Steps For Your Perfect Website Content Strategy – Pt. 2

    10 Steps For Your Perfect Website Content Strategy – Pt. 2

    A guide for marketers creating a website content strategy. The first part deals with goals, target groups, positioning, topics and formats. Today we cover features,...

    10 Steps For Your Perfect Website Content Strategy – Pt. 1

    10 Steps For Your Perfect Website Content Strategy – Pt. 1

    A website that is visible in search engines, attracts the right visitors, provides them with added value in terms of content and possibly emotion and converts them...

    15 Content Tools We Still Use In 2021 | Part 2

    15 Content Tools We Still Use In 2021 | Part 2

    Which content marketing tools are the best? The ones you use every day. In this two-part article series, I will therefore present the tools that have become...

    15 Content Tools We Still Use In 2021 | Part 1

    15 Content Tools We Still Use In 2021 | Part 1

    Which content marketing tools are the best? The ones you use every day. New tools are added every year. Most of these tools evaluate data, link them and provide us...

    Post COVID-19: 10 Reasons Germany will be Your Next Best Market

    Post COVID-19: 10 Reasons Germany will be Your Next Best Market

    The airports are empty, automobile production is at a standstill, cinema and bars are closed and shop owners fear for their economic existence. The Kiel Institute for...

    How to Do Content Production for Blogs with Airtable

    How to Do Content Production for Blogs with Airtable

    Content is absolutely essential for marketing. Without content, it is impossible to convey a particular message to a potential customer or follower. As a result,...

    "Car dealerships need social media marketing"

    The automotive industry has been hit hard by the coronavirus pandemic. The garages are full, the showrooms are closed, and customer traffic has come to a standstill....

    Content Marketing Agency - 10 Lessons Across 10 Years

    Content Marketing Agency - 10 Lessons Across 10 Years

    Crispy Content® has been around for ten years now. Keeping a content marketing agency on the market for a whole decade is certainly something to be proud of....

    Gerrit Grunert: A HubSpot Interview with CIO Applications

    Gerrit Grunert: A HubSpot Interview with CIO Applications

    CIO Applications Europe is one of the most important tech publications worldwide. Based in Silicon Valley, the magazine helps international companies identify new...

    SEO in Real Life

    SEO in Real Life

    How can one explain how a search engine works for SEO newbies? Inspired by Tripp and Tyler, who a few years ago quite successfully put their video “A Conference Call...

    How To Create A Persona

    How To Create A Persona

    In this series, we’ve outlined some central points from Gerrit’s content marketing method book known as “Methodical Content Marketing”. Today’s topic again involves...

    The digital transformation of the PR Agency

    The digital transformation of the PR Agency

    When should a traditional, conservative and conventional marketing discipline such as Public Relations be open to new digital trends? At the very latest when...

    An Interview with Sandra Harzer-Kux, Managing Director of Territory

    An Interview with Sandra Harzer-Kux, Managing Director of Territory

    Who is Sandra Harzer-Kux? Gerrit: My guest for today is Sandra Harzer-Kux. She is the Managing Director of the German brand content agency, Territory. So, who are...

    Campaign Management 101: Campaign Layering

    Campaign Management 101: Campaign Layering

    The scenario: always on communication Questions and problems love to sound abstract, but in our daily lives we often encounter the following scenario: a company whose...

    Methodical Content Marketing: Persona Pt. 1

    Methodical Content Marketing: Persona Pt. 1

    In this series, we introduce elements for the central themes from Gerrit’s content marketing methods book “Methodical Content Marketing”. Today’s topic involves...

    Reputation Marketing and ROI

    Reputation Marketing and ROI

    Ironically, the term “reputation management” doesn’t have the best reputation. Many brands and companies connect “reputation management” with “crisis management”....

    How Much Does A Content Marketing Strategy Cost?

    How Much Does A Content Marketing Strategy Cost?

    In the ongoings of our agency, one of the most frequently asked questions is: how much does a content marketing strategy cost? A suitable answer to a seeming simple...

    Mo' Money, No Problems – The Live Show from Searchmetrics Summit 2017

    Mo' Money, No Problems – The Live Show from Searchmetrics Summit 2017

    Get the answers in Gerrit's keynote at Searchmetrics Summit 2017. Together with our friends from Searchmetrics we have provided the recording of the lecture. Have fun!

    Marketing Automation – From Persona to Personalization

    Marketing Automation – From Persona to Personalization

    The effectiveness of content marketing relies on personalised content. Whether you are addressing users via email or tailoring your site to visitors’ individual...

    Checklist: Competitiveness Analysis in Content Marketing

    Checklist: Competitiveness Analysis in Content Marketing

    Above all else, it’s your assessment of the competition that will afford you new perspectives on your own strategy – in this regard, content marketing is no different...

    Return On Content Marketing Investment

    Return On Content Marketing Investment

    The scenario will likely be familiar: You invest continually in content marketing campaigns and can put a precise figure on the amounts you’ve spent –- but when it...

    Conversion Optimisation in Content Marketing

    Are you working hard to produce content marketing content, only to find that your visitors are still jumping ship? Conversion optimisation is the solution! Conversion...

    Content Marketing: From Strategy to Campaign and Back Again

    Content Marketing: From Strategy to Campaign and Back Again

    Content marketing frequently makes reference to strategies and campaigns without clearly defining the boundaries between the two – you’ll no doubt already have heard...

    How to Find the Right Content Marketing Agency

    How to Find the Right Content Marketing Agency

    Sooner or later, most companies will face a decision about whether to handle their content marketing themselves or outsource it to a content agency. Both options...

    Predictive Lead Scoring – A Glimpse Into the Future

    Predictive Lead Scoring – A Glimpse Into the Future

    Picture the scenario: Your lead management team has accumulated a huge pool of data on prospective customers, and you need to analyse and rank it according to the...

    Big Data in Content Marketing

    Big Data in Content Marketing

    Internet giants like Google have always relied on user data to drive their online business. For smaller online retailers, too, the collection and analysis of data is...

    How to Create a Content Marketing Strategy

    How to Create a Content Marketing Strategy

    Those wishing to invest in content marketing require one thing above all else: a tailored strategy. Here, we show you what makes a successful content marketing...

    Lead Scoring: The Highest Form of B2B Marketing

    Lead Scoring: The Highest Form of B2B Marketing

    Are you constantly surprised by how effectively the Google algorithms interpret your needs? Not only do they present us with relevant search results, they also...

    Next Level Lead Nurturing

    Next Level Lead Nurturing

    You’ve optimised your page for Google, your traffic speaks for itself – but despite all these marketing efforts, your sales aren’t much to write about? Lead nurturing...

    Outstrip Your E-Commerce Competition

    Outstrip Your E-Commerce Competition

    Many consumers complete the best part of their consumer decision journey before they seek out an online shop or have a chance to hear a sales pitch from a dealer....

    The 3 Biggest Content Marketing Pitfalls

    The 3 Biggest Content Marketing Pitfalls

    In an era in which the majority of companies are reliant on content marketing, the wheat will inevitably emerge from the chaff: good content marketing here, bad...

    Storytelling: Why the Brain loves Stories

    Storytelling: Why the Brain loves Stories

    Storytelling is an art. An art with many secrets. After all, who knows exactly what captivates, excites and makes the reader laugh or cry. Every storyteller has...

    7 Email Marketing Trends You Should Know

    7 Email Marketing Trends You Should Know

    An interesting subject, a clear call to action, a click to the shop and then a purchase – in an ideal world, this is how e-commerce email marketing would work. Where...

    Conventional Marketing Doesn't Work On Millennials

    Conventional Marketing Doesn't Work On Millennials

    Each generation differs from the next in its receptiveness to advertising and marketing. Likewise, each generation differs in terms of how, when and where it makes...

    6 arguments why insurance companies should practice content marketing

    6 arguments why insurance companies should practice content marketing

    “Clearly, an increasing number of brands are becoming aware of the fact that they cannot afford to watch the content game from the sidelines,” says Kim Larson, Head...

    5 arguments why financial services providers should practice content marketing

    5 arguments why financial services providers should practice content marketing

    Content marketing is all about providing the target group with useful and relevant content. If you want people to develop a genuine interest in your company, you’ll...

    Off-page analysis: Quality & quantity keywords

    Off-page analysis: Quality & quantity keywords

    The off-page analysis is the foundation of any SEO strategy. We’ll show you which data is important for your keyword strategy, how you get this data and how you can...

    5 reasons hotel chains should practice content marketing

    5 reasons hotel chains should practice content marketing

    We talk about content marketing when companies provide their target group with useful and relevant content. This type of marketing should be part of every marketing...

    Six building blocks for successful localisation

    Six building blocks for successful localisation

    The beauty of the internet is that it allows you to reach people all over the world with your content within the space of a few seconds – and this greatly improves...

    4 reasons tour operators should practice content marketing

    4 reasons tour operators should practice content marketing

    In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing. We’ll start by taking a close look at tour...

    7 easy steps to the perfect long tail keyword

    7 easy steps to the perfect long tail keyword

    The first page on Google – That’s where we all want to be. It promises higher visibility, higher brand awareness and a higher conversion rate. In the worst case...

    Storytelling competence check: How to spot content marketing talents

    Storytelling competence check: How to spot content marketing talents

    You want your brand marketing efforts to include content marketing, but you’d like to outsource content production. BUT TO WHOM? As the content marketing hype is...

    Content Marketing on Instagram: 5 successful examples

    Content Marketing on Instagram: 5 successful examples

    Many marketers underestimated Instagram at first. Yet, this mobile photo App holds great potential. We’ll show you how to realise your brand’s content marketing...

    Content Marketing: 9 tips for a successful blog promotion

    Content Marketing: 9 tips for a successful blog promotion

    There’s more to running a blog than just producing content. After all, the effort invested in the content production is meant to pay off in terms of reach, visibility...

    Your successful content marketing cycle in 6 steps

    Your successful content marketing cycle in 6 steps

    Content marketing is not sorcery. You publish content on your website that is interesting to your potential customers. And of course, access is free. This drives...