Definition of a content marketing strategy incl. keyword strategy for the automotive aftermarket branch of Norma as a baseline for structured planning and efficient production of content incl. definition of KPIs for measuring the effectiveness/ROMI. Integration of the content marketing strategy into the digital transformation strategy.
Development of a consistent content marketing strategy according to Crispy Content‘s® Marketing Canvas model containing a brand and publisher positioning, marketing personas, dedicated customer journeys, content territories and topics, formats, keywords for various domestic markets, a tone-of-voice, and a KPI framework. Development of an initial editorial calendar for smooth implementation.
Higher brand awareness, increased visibility, and bigger authority in the target audience. Acquisition of new relevant topic clusters. Strategy integration in a digital production framework for daily execution.
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