Why Crispy Content®?
Software is a virtual product. Its functionality has to be thoroughly explained for users to understand and buy it – after all, your software has more than one unique feature. Using your content to engage your target group can be tricky. If you sell your software using a subscription model, customer satisfaction plays a crucial role in keeping churn rates low. The key to getting more license renewals? Content marketing from Crispy Content®!
With content marketing from Crispy Content®, software providers position themselves not just as a product, but also as a brand. If users view you as an authoritative brand, you get more visibility not just in the market, but also on all relevant marketing channels. You can instantly capitalize on your brand value by seamlessly guiding potential customers into the sales funnel with the proper content. This is not only efficient, but also highly effective. By continuously monitoring user behavior, you can understand how well your marketing strategy is working. This exactly how we help you scale your business.
We use structured assessments to analyze your current marketing set up. We audit existing strategies, the software involved, your content, and all other aspects related to digital marketing. We also analyze your top 3 competitors. We then present these findings in a kick-off workshop and discuss the future approach together. The results are summarized in a complete concept, which is then coordinated and decided upon. Afterwards, we roll out all measures. It’s quite simple actually. You just need to say the word to begin.
Our Track Record
In the past we have worked with companies like HubSpot, Salesforce, Nemetschek Allplan, and many other software providers. We are very proud of these clients. First off, because they are global players. Their high brand awareness means that everyone knows their products and, in turn, other companies use their products as well. Furthermore, our portfolio proves that we have developed successful marketing strategies for software providers in any target industry. Contact us for more detailed information!
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