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    Welcome to your strategy toolbox

    Content Marketing Strategy Services

    Communication Strategy

    Our communication and content marketing strategies are based on your brand values. We your unique brand to develop subject areas that will engage your particular target group. We define your unique communication style, tone of voice, responsiveness, and visual elements. Furthermore, our recommendations are based on the combination of an analysis of your previous brand communication style and competitor comparison of best cases in your industry.

    Buyer Persona Design

    We develop the ideal types of customer personas to engage with your target group. In order to do so, we use data from online panels, social media insights, and search engines. With our personas backed by clear and proven data, you can effectively align customer communications with social media posts, emails, guest posts, blog articles, landing pages, lectures, and webinars – all of which is focused on the needs of your prospects.

    Customer Journey Development

    Your prospects transform on their journey from anonymous users on Google to customers in your CRM. We reflect and illustrate these changes in the customer journey. Crispy Content® anticipates challenges and proposes solutions – all in a language and format that your customers understand and love. We model, monitor, analyze, and optimize the entire customer journey with consistent metrics that are organized in an understandable KPI framework.

    Content Strategy

    For each of our content strategies, we define the specific topics, storylines, and content types that we need for your content marketing project. Based on metrics such as text length or content structures, we ensure the best user experience. In addition, we develop the right content production infrastructure for you, which ensures continuous, efficient, and smooth content production long after we provide our support.

    Media Strategy

    When we develop your media strategy, we define your advertising activities at all relevant touch points from a content and sales perspective. We differentiate between distribution on owned media, paid media, and earned media. For each of your campaigns, we combine individually-set performance marketing methods with organic activities such as SEO, PR, or influencer marketing. This achieves the maximum results with the least investment.

    Lead Nurturing Strategy

    Through the concept of lead nurturing, we guide prospects through the transition to becoming a customer with the help of high-converting content. When using a lead nurturing strategy, we address the specific content requirements within the customer journey. We then integrate all channels and formats that are available to us for individual engagement such as: SEO content, blogs, content hubs, emails, chatbots, instant messengers, and everything else that awaits us in the coming decades.

    Lead Scoring Strategy

    Using the process of lead scoring, we quantify the maturity of the prospect during their customer journey based on marketing metrics and threshold values. We evaluate profile and behavioral data that the prospect leaves behind when visiting your content. This is how we recognize when a lead becomes a marketing qualified lead, sales qualified lead, or sales accepted lead.

    Persona Development

    Persona Development at a Fixed Price

    Order now
    Four Good Reasons

    Why Crispy Content®?

    1Flexible Strategy Modules for a Low-cost Start

    The cost for a complete content marketing strategy can be daunting because of the complexity and scope of the services. As a result, we have split our strategies into modules so that you can start immediately. At the beginning of our process, we outline your goals together with you and outline the necessary strategy modules. All strategy modules can be flexibly added as needed. This makes it so you can jump into the world of content marketing quickly, cost-efficiently, and flexibly.

    2Complex Facts Made Understandable

    Crispy Content® is a master at reducing complex issues into easily understandable formats. This means that you don’t need to have any prior knowledge to start a content marketing project with us. We work with you as a partner in your project and ensure that your teams clearly understand the process. We prepare them with support from online meetings, on-site appointments, workshops, and training sessions.

    3Crispy Content® Gets the Conversation Started

    We have developed and completed content marketing projects in almost every industry over the past ten years. From this experience, we have realized one particular point: if companies do not use content marketing, they lose their voice – and no company can afford that. Therefore, every company should view content marketing as an integral part of their communication strategy – be it for brand positioning, marketing, or to increase sales.

    4Content Marketing by Content Marketing Professionals

    No matter whether B2B or B2C, insurance, management consulting, e-learning or software, we’ve got you covered. No matter whether German medium-sized company or global player, we are ready to boost your content marketing. We were not only active in various markets and industries and countless companies, but have also consistently proven our success rates across the board. That is why we are confident that we will have the right solution for your challenge.

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