Our communication and content marketing strategies are based on your brand values. We your unique brand to develop subject areas that will engage your particular target group. We define your unique communication style, tone of voice, responsiveness, and visual elements. Furthermore, our recommendations are based on the combination of an analysis of your previous brand communication style and competitor comparison of best cases in your industry.
We develop the ideal types of customer personas to engage with your target group. In order to do so, we use data from online panels, social media insights, and search engines. With our personas backed by clear and proven data, you can effectively align customer communications with social media posts, emails, guest posts, blog articles, landing pages, lectures, and webinars – all of which is focused on the needs of your prospects.
Your prospects transform on their journey from anonymous users on Google to customers in your CRM. We reflect and illustrate these changes in the customer journey. Crispy Content® anticipates challenges and proposes solutions – all in a language and format that your customers understand and love. We model, monitor, analyze, and optimize the entire customer journey with consistent metrics that are organized in an understandable KPI framework.
For each of our content strategies, we define the specific topics, storylines, and content types that we need for your content marketing project. Based on metrics such as text length or content structures, we ensure the best user experience. In addition, we develop the right content production infrastructure for you, which ensures continuous, efficient, and smooth content production long after we provide our support.
When we develop your media strategy, we define your advertising activities at all relevant touch points from a content and sales perspective. We differentiate between distribution on owned media, paid media, and earned media. For each of your campaigns, we combine individually-set performance marketing methods with organic activities such as SEO, PR, or influencer marketing. This achieves the maximum results with the least investment.
Through the concept of lead nurturing, we guide prospects through the transition to becoming a customer with the help of high-converting content. When using a lead nurturing strategy, we address the specific content requirements within the customer journey. We then integrate all channels and formats that are available to us for individual engagement such as: SEO content, blogs, content hubs, emails, chatbots, instant messengers, and everything else that awaits us in the coming decades.
Using the process of lead scoring, we quantify the maturity of the prospect during their customer journey based on marketing metrics and threshold values. We evaluate profile and behavioral data that the prospect leaves behind when visiting your content. This is how we recognize when a lead becomes a marketing qualified lead, sales qualified lead, or sales accepted lead.
The cost for a complete content marketing strategy can be daunting because of the complexity and scope of the services. As a result, we have split our strategies into modules so that you can start immediately. At the beginning of our process, we outline your goals together with you and outline the necessary strategy modules. All strategy modules can be flexibly added as needed. This makes it so you can jump into the world of content marketing quickly, cost-efficiently, and flexibly.
Crispy Content® is a master at reducing complex issues into easily understandable formats. This means that you don’t need to have any prior knowledge to start a content marketing project with us. We work with you as a partner in your project and ensure that your teams clearly understand the process. We prepare them with support from online meetings, on-site appointments, workshops, and training sessions.
We have developed and completed content marketing projects in almost every industry over the past ten years. From this experience, we have realized one particular point: if companies do not use content marketing, they lose their voice – and no company can afford that. Therefore, every company should view content marketing as an integral part of their communication strategy – be it for brand positioning, marketing, or to increase sales.
No matter whether B2B or B2C, insurance, management consulting, e-learning or software, we’ve got you covered. No matter whether German medium-sized company or global player, we are ready to boost your content marketing. We were not only active in various markets and industries and countless companies, but have also consistently proven our success rates across the board. That is why we are confident that we will have the right solution for your challenge.
Content marketing provides unique financial advantages because it combines performance marketing with organic and sustainable methods such as content, email marketing, and instant messaging. Once converted, users can be converted again and again. Content marketing can therefore be used for a longer period of time than any type of performance marketing alone. This creates opportunities for the sale of complex, high-priced products that usually involve a longer customer journey.
A content marketing strategy is based on your particular goals within the given circumstances. After defining your target group, doing a comprehensive target group analysis, and comparing this with competitors, all methods to achieve those goals are integrated into relevant process. This involves optimizing your content, supporting technologies used, marketing metrics, as well as taking into account the forecasted costs and projected revenues.
Content marketing is a marketing discipline where content is used to mediate between supply and demand. Since content is a very general description for what it actually includes (text content, videos, emails, infographics, advertising material, and much more), this field has the character of a meta discipline. By this, we mean that it’s related to other parts of marketing and business in general.
Contact us for any further questions you might have.
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