Our communication and content marketing strategies are based on your brand values. We your unique brand to develop subject areas that will engage your particular target group. We define your unique communication style, tone of voice, responsiveness, and visual elements. Furthermore, our recommendations are based on the combination of an analysis of your previous brand communication style and competitor comparison of best cases in your industry.

We develop the ideal types of customer personas to engage with your target group. In order to do so, we use data from online panels, social media insights, and search engines. With our personas backed by clear and proven data, you can effectively align customer communications with social media posts, emails, guest posts, blog articles, landing pages, lectures, and webinars – all of which is focused on the needs of your prospects.

Your prospects transform on their journey from anonymous users on Google to customers in your CRM. We reflect and illustrate these changes in the customer journey. Crispy Content® anticipates challenges and proposes solutions – all in a language and format that your customers understand and love. We model, monitor, analyze, and optimize the entire customer journey with consistent metrics that are organized in an understandable KPI framework.

For each of our content strategies, we define the specific topics, storylines, and content types that we need for your content marketing project. Based on metrics such as text length or content structures, we ensure the best user experience. In addition, we develop the right content production infrastructure for you, which ensures continuous, efficient, and smooth content production long after we provide our support.

When we develop your media strategy, we define your advertising activities at all relevant touch points from a content and sales perspective. We differentiate between distribution on owned media, paid media, and earned media. For each of your campaigns, we combine individually-set performance marketing methods with organic activities such as SEO, PR, or influencer marketing. This achieves the maximum results with the least investment.

Through the concept of lead nurturing, we guide prospects through the transition to becoming a customer with the help of high-converting content. When using a lead nurturing strategy, we address the specific content requirements within the customer journey. We then integrate all channels and formats that are available to us for individual engagement such as: SEO content, blogs, content hubs, emails, chatbots, instant messengers, and everything else that awaits us in the coming decades.

Using the process of lead scoring, we quantify the maturity of the prospect during their customer journey based on marketing metrics and threshold values. We evaluate profile and behavioral data that the prospect leaves behind when visiting your content. This is how we recognize when a lead becomes a marketing qualified lead, sales qualified lead, or sales accepted lead.