Why people love Crispy Content
Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Why Crispy Content®?
Content Governance Increases Efficiency
Production is by far the largest cost of doing content marketing, because users and search engines both want something new and relevant every day. In order to implement content marketing in a way that doesn’t drain your budget, you need content governance. Crispy Content® uses content governance to not only efficiently use your budget, but also to improve the quality of your content production. Working with us is the most worthwhile investment you can make.
Innovate Your Team
Content governance is what gives structure to editorial teams – something you most certainly need internally. But you’re much better off if you have a partner like Crispy Content® who knows how to teach and test these skills for a wide variety of industries and projects. We use our expertise to bring innovation to your team.
Simplification Through Standardization
We at Crispy Content® make working with us simple. We formulate the guidelines and procedures for your editorial team with a workshop based on proven methods, so you can directly implement it. Now you can reap the rewards that come with consistently and efficiently satisfying your customers.
Editorial Competence from Day 1
Before Crispy Content® became Germany’s leading agency for performance-oriented content marketing, Crispy Content® was an editorial agency. Companies like Viacom International Networks and Red Bull Media House outsourced their editorial work to global publisher portals like us at Crispy Content®. To this very day, we have preserved this legacy of producing editorial content on a large scale that consistently meets brand requirements. We ensure that your messages reach your target customers – every day and on every platform.
What is an editorial plan?
An editorial plan is an overview of all planning-relevant elements for content production within a specified period. In practice, terms such as editorial calendar, content plan, content calendar, or content schedule are also used.
An editorial plan outlines the publishing schedule, topic, title, description and formats. It also involves marketing-specific information such as personas, funnel stages, campaign organization, distribution platforms, conversion goals, and much more. Typically created on an individual basis, editorial plans clarify the entire content process to ensure that goals are met even before a single word is written.
What is a content marketing editorial team?
A content marketing editorial team includes roles such as project manager, content strategist, creative strategist, writer, senior editor, content manager, and performance marketer. For certain projects, there can be additional roles like assistant researchers, subject experts, copyeditors, fact-checkers, translators, purchasing agents, and more.
It’s often the case that one person manages multiple roles. Nonetheless, certain skill sets limit this to some extent, because their knowledge base is different (for example creative strategist vs. performance marketer). There are also structural boundaries (like the four eyes rule for writers and senior editors), as well as what supervisors (like the executive board) decide. All of these factors influence who is involved in such a team.
Contact us for any further questions you might have.
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