Increasing the brand awareness of the Hoffmann Group on the occasion of the 100th anniversary of the German manufacturer of quality tools as well as increasing the reach and visibility of the category pages on private protective equipment through search engine optimized and high conversion content.
Establishment of a team of specialist editors. Development and production of German-language content based on offpage and onpage analyses.
Increase organic traffic through search engine optimized premium content; increase product awareness through target group relevant content.
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