Content Marketing Full Service
Success is based on goals. That is why during planning, we define suitable goals and metrics together with our clients. We discuss which opportunities and challenges exist and what a desired result might look like. We also analyze the surrounding strategic, personnel, and technical infrastructure with either a workshop or virtually via web conference.
We analyze the digital footprint of your customers, competitors and suitable best case scenarios. The audit covers the areas of communication, content, social media, SEO, digital marketing and the technologies used. If your strategy involves sales-driven projects, we also provide a sales funnel audit. These results form the basis for your strategy.
Content Marketing Strategy
Based on the research, we develop target group personas and identify particular topics and formatting for your content. We arrange these elements according to the customer journey of your personas, set conversion goals for each phase, and focus the content to engage with leads.
We produce high-quality content for publication on your platforms – all of which is economically optimized and scalable. This includes series, top lists, infographics, interviews, animated GIFs, picture galleries, listicles, stories, social media posts, surveys, tests, tutorial videos, reviews, checklists, statistics and much more.
We market your content in three major areas: owned media, earned media, and paid media. We cover all communication channels such as your website, blog, newsletter to bloggers, influencers, editorial offices, advertising in search engines, social media and all other advertising networks.
Analytics & Reporting
To assess the performance of content marketing, we continuously monitor your content’s success rates through on-page, off-page, and social media analyzes. We present the results in easily understandable reports and use them so that we can continuously optimize the content we produce and market.
Why people love Crispy Content
Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Why Crispy Content®?
More Time for What's Important
Successful content marketing increases successful sales, but is complex and time-consuming. Whether it be planning, research, conceptualization, content production, and distribution – with Content Marketing Excellence® from Crispy Content® you can sit back and relax. We give you time for what’s important: your products and your services.
Transparent Working Methods
A comprehensible strategy, transparent content production and regular reports give you a complete overview of all the work we do.
Complete Cost Control
High-quality content is the currency that we pay for user attention. We use clearly defined processes to optimize production so that it remains economical and scalable. We continually compare and adjust the planned content marketing strategy based on real results so that our support becomes a sustainable success factor for your company.
Some of our customers only need support with developing a content marketing strategy. Others may need the whole package, including everything from planning to analysis. Crispy Content® adapts to this. Whether in-house or remotely, our teams of experts help exactly where they are needed.
What is the definition of content marketing?
Content marketing is a marketing discipline where content is used to mediate between supply and demand. The term “content” is a generic description that includes elements like articles, videos, emails, infographics, advertising material and much more. Content marketing can be considered a meta discipline, or a discipline that accounts for elements from other marketing disciplines.
How much does a content marketing strategy cost?
In a content marketing strategy, all necessary touchpoints for customer conversion are analyzed and formulated. Depending on where the customer should be converted, certain requirements are necessary in order to create a good foundation. That is why a content marketing strategy has a modular structure. The total price is comprised of the costs of the individual sub-strategies and their preparation. The minimum investment is €5.000.
When should I do content marketing?
You should do content marketing if your services or products are advice-intensive, complex and expensive. It’s suitable for you when the decision-making process for the customer takes a long time and requires trust between the buyer and seller. Tailor-made content along the customer journey supports a successful sales process.
How much does content marketing cost?
Content marketing has both one-off and recurring costs. One-off costs are: planning, research, conceptualization, and supporting software. The production and distribution of content leads involve recurring costs. With an investment of approx. €5.000 per month, we provide twelve months of all digital communication tactics for your website, blog, email marketing and social media.
Are there some good examples of content marketing?
One of the first content marketing examples known to the general public is the “The Furrow” published by John Deere in 1899. The “Michelin Guide”, the restaurant guide published by the tire manufacturer for cars, has also been in circulation since 1900. Notably, the “Michelin Guide” came about because of a flat tire and Michelin was looking for accommodation along the way.
Multi-channel content marketing that reflects all current digital trends and even helps shape them can be found within a sales-oriented B2B content marketing software known as HubSpot. By the way, we are a certified partner and would be happy to support you in the implementation of this powerful software.
When should I change from an advertising agency to a content marketing agency?
Advertising agencies “advertise” with the creative interpretation of brand values to gain attention from potential customers. They “push” their message via advertising media, e.g. a banner or commercial, to the target group. That’s it. On the other hand, content marketing takes into the account a target group’s informational requirements, and makes them available on all communication channels. This includes presenting content in various formats beginning with the initial impression through to when the potential customer decides to purchase. This is pull marketing. If you want to guide and retain your customers across all channels from the first contact through to a conversion, hire a content marketing agency.
When should I change from an online marketing agency to a content marketing agency?
An online marketing agency develops, controls, analyzes and optimizes all marketing measures across all channels, which is done with a sales perspective. A content marketing agency additionally provides you with the content that is used in your marketing and sales methods. They also have the same communicative and sales expertise. Since it is the content itself that converts a customer during digital communications in addition to price and product, you should always give preference to a content marketing agency.
Contact us for any further questions you might have.
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