Success is based on goals. That is why during planning, we define suitable goals and metrics together with our clients. We discuss which opportunities and challenges exist and what a desired result might look like. We also analyze the surrounding strategic, personnel, and technical infrastructure with either a workshop or virtually via web conference.
We analyze the digital footprint of your customers, competitors and suitable best case scenarios. The audit covers the areas of communication, content, social media, SEO, digital marketing and the technologies used. If your strategy involves sales-driven projects, we also provide a sales funnel audit. These results form the basis for your strategy.
Based on the research, we develop target group personas and identify particular topics and formatting for your content. We arrange these elements according to the customer journey of your personas, set conversion goals for each phase, and focus the content to engage with leads.
We produce high-quality content for publication on your platforms – all of which is economically optimized and scalable. This includes series, top lists, infographics, interviews, animated GIFs, picture galleries, listicles, stories, social media posts, surveys, tests, tutorial videos, reviews, checklists, statistics and much more.
We market your content in three major areas: owned media, earned media, and paid media. We cover all communication channels such as your website, blog, newsletter to bloggers, influencers, editorial offices, advertising in search engines, social media and all other advertising networks.
To assess the performance of content marketing, we continuously monitor your content’s success rates through on-page, off-page, and social media analyzes. We present the results in easily understandable reports and use them so that we can continuously optimize the content we produce and market.
Successful content marketing increases successful sales, but is complex and time-consuming. Whether it be planning, research, conceptualization, content production, and distribution – with Content Marketing Excellence® from Crispy Content® you can sit back and relax. We give you time for what’s important: your products and your services.
A comprehensible strategy, transparent content production and regular reports give you a complete overview of all the work we do.
High-quality content is the currency that we pay for user attention. We use clearly defined processes to optimize production so that it remains economical and scalable. We continually compare and adjust the planned content marketing strategy based on real results so that our support becomes a sustainable success factor for your company.
Some of our customers only need support with developing a content marketing strategy. Others may need the whole package, including everything from planning to analysis. Crispy Content® adapts to this. Whether in-house or remotely, our teams of experts help exactly where they are needed.
Content marketing is a marketing discipline where content is used to mediate between supply and demand. The term “content” is a generic description that includes elements like articles, videos, emails, infographics, advertising material and much more. Content marketing can be considered a meta discipline, or a discipline that accounts for elements from other marketing disciplines.
In a content marketing strategy, all necessary touchpoints for customer conversion are analyzed and formulated. Depending on where the customer should be converted, certain requirements are necessary in order to create a good foundation. That is why a content marketing strategy has a modular structure. The total price is comprised of the costs of the individual sub-strategies and their preparation. The minimum investment is €5.000.
You should do content marketing if your services or products are advice-intensive, complex and expensive. It’s suitable for you when the decision-making process for the customer takes a long time and requires trust between the buyer and seller. Tailor-made content along the customer journey supports a successful sales process.
Content marketing has both one-off and recurring costs. One-off costs are: planning, research, conceptualization, and supporting software. The production and distribution of content leads involve recurring costs. With an investment of approx. €5.000 per month, we provide twelve months of all digital communication tactics for your website, blog, email marketing and social media.
One of the first content marketing examples known to the general public is the “The Furrow” published by John Deere in 1899. The “Michelin Guide”, the restaurant guide published by the tire manufacturer for cars, has also been in circulation since 1900. Notably, the “Michelin Guide” came about because of a flat tire and Michelin was looking for accommodation along the way.
Multi-channel content marketing that reflects all current digital trends and even helps shape them can be found within a sales-oriented B2B content marketing software known as HubSpot. By the way, we are a certified partner and would be happy to support you in the implementation of this powerful software.
Advertising agencies “advertise” with the creative interpretation of brand values to gain attention from potential customers. They “push” their message via advertising media, e.g. a banner or commercial, to the target group. That’s it. On the other hand, content marketing takes into the account a target group’s informational requirements, and makes them available on all communication channels. This includes presenting content in various formats beginning with the initial impression through to when the potential customer decides to purchase. This is pull marketing. If you want to guide and retain your customers across all channels from the first contact through to a conversion, hire a content marketing agency.
An online marketing agency develops, controls, analyzes and optimizes all marketing measures across all channels, which is done with a sales perspective. A content marketing agency additionally provides you with the content that is used in your marketing and sales methods. They also have the same communicative and sales expertise. Since it is the content itself that converts a customer during digital communications in addition to price and product, you should always give preference to a content marketing agency.
Contact us for any further questions you might have.
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