mail@crispycontent.de mail@crispycontent.de
+49 30 208.989.780Success is based on goals. That is why during planning, we define suitable goals and metrics together with our clients. We discuss which opportunities and challenges exist and what a desired result might look like. We also analyze the surrounding strategic, personnel, and technical infrastructure with either a workshop or virtually via web conference.
We analyze the digital footprint of your customers, competitors and suitable best case scenarios. The audit covers the areas of communication, content, social media, SEO, digital marketing and the technologies used. If your strategy involves sales-driven projects, we also provide a sales funnel audit. These results form the basis for your strategy.
Based on the research, we develop target group personas and identify particular topics and formatting for your content. We arrange these elements according to the customer journey of your personas, set conversion goals for each phase, and focus the content to engage with leads.
We produce high-quality content for publication on your platforms – all of which is economically optimized and scalable. This includes series, top lists, infographics, interviews, animated GIFs, picture galleries, listicles, stories, social media posts, surveys, tests, tutorial videos, reviews, checklists, statistics and much more.
We market your content in three major areas: owned media, earned media, and paid media. We cover all communication channels such as your website, blog, newsletter to bloggers, influencers, editorial offices, advertising in search engines, social media and all other advertising networks.
To assess the performance of content marketing, we continuously monitor your content’s success rates through on-page, off-page, and social media analyzes. We present the results in easily understandable reports and use them so that we can continuously optimize the content we produce and market.
More Time for What's ImportantSuccessful content marketing increases successful sales, but is complex and time-consuming. Whether it be planning, research, conceptualization, content production, and distribution – with Content Marketing Excellence® from Crispy Content® you can sit back and relax. We give you time for what’s important: your products and your services.
Transparent Working MethodsA comprehensible strategy, transparent content production and regular reports give you a complete overview of all the work we do.
Complete Cost ControlHigh-quality content is the currency that we pay for user attention. We use clearly defined processes to optimize production so that it remains economical and scalable. We continually compare and adjust the planned content marketing strategy based on real results so that our support becomes a sustainable success factor for your company.
Individualized ServicesSome of our customers only need support with developing a content marketing strategy. Others may need the whole package, including everything from planning to analysis. Crispy Content® adapts to this. Whether in-house or remotely, our teams of experts help exactly where they are needed.
Content marketing is a marketing discipline where content is used to mediate between supply and demand. The term “content” is a generic description that includes elements like articles, videos, emails, infographics, advertising material and much more. Content marketing can be considered a meta discipline, or a discipline that accounts for elements from other marketing disciplines.
In a content marketing strategy, all necessary touchpoints for customer conversion are analyzed and formulated. Depending on where the customer should be converted, certain requirements are necessary in order to create a good foundation. That is why a content marketing strategy has a modular structure. The total price is comprised of the costs of the individual sub-strategies and their preparation. The minimum investment is €5.000.
You should do content marketing if your services or products are advice-intensive, complex and expensive. It’s suitable for you when the decision-making process for the customer takes a long time and requires trust between the buyer and seller. Tailor-made content along the customer journey supports a successful sales process.
Content marketing has both one-off and recurring costs. One-off costs are: planning, research, conceptualization, and supporting software. The production and distribution of content leads involve recurring costs. With an investment of approx. €5.000 per month, we provide twelve months of all digital communication tactics for your website, blog, email marketing and social media.
One of the first content marketing examples known to the general public is the “The Furrow” published by John Deere in 1899. The “Michelin Guide”, the restaurant guide published by the tire manufacturer for cars, has also been in circulation since 1900. Notably, the “Michelin Guide” came about because of a flat tire and Michelin was looking for accommodation along the way.
Multi-channel content marketing that reflects all current digital trends and even helps shape them can be found within a sales-oriented B2B content marketing software known as HubSpot. By the way, we are a certified partner and would be happy to support you in the implementation of this powerful software.
Advertising agencies “advertise” with the creative interpretation of brand values to gain attention from potential customers. They “push” their message via advertising media, e.g. a banner or commercial, to the target group. That’s it. On the other hand, content marketing takes into the account a target group’s informational requirements, and makes them available on all communication channels. This includes presenting content in various formats beginning with the initial impression through to when the potential customer decides to purchase. This is pull marketing. If you want to guide and retain your customers across all channels from the first contact through to a conversion, hire a content marketing agency.
An online marketing agency develops, controls, analyzes and optimizes all marketing measures across all channels, which is done with a sales perspective. A content marketing agency additionally provides you with the content that is used in your marketing and sales methods. They also have the same communicative and sales expertise. Since it is the content itself that converts a customer during digital communications in addition to price and product, you should always give preference to a content marketing agency.
Contact us for any further questions you might have.
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.
You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
You want to improve your ranking in the search engines and get more traffic to your site? Discover 7 practical SEO tips from digital expert Neil Patel.
We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!
Featured snippets ensure zero-click searches, 50.33 percent of all search queries end up on the Google homepage. Is that chance or risk?
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.
A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.
We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.
There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.
With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".
How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.
Crispy Content® interviews Territory's Managing Director about the hot topic of content marketing. Read about the first half here!
Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Buyer personas are important, but how should you get your message across to individual users? Personalisation as an tool of marketing automation is the key.
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
How do insurance companies integrate content marketing into their marketing strategy?
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
We have created a checklist of the six building blocks of a high quality full service localisation.
In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.
How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!
These 6 steps will help you develop your very own content marketing cycle.